Hey there, solopreneur!

Ever feel like your brand's visual appeal is about as captivating as a plain saltine cracker?

You know that sinking feeling when you realize your profile, website, and marketing materials are as forgettable as a generic stock photo…

But you're not quite sure how to spruce them up?

Fear not, my friend.

Because I’m about to show you how to turn your brand from invisible to impossible to ignore through the magical power of beautiful design.

Today, we’ll talk about how to leverage ChatGPT to create consistent brand images and designs so aesthetically pleasing, your audience will be magnetically drawn to you.

You’ll learn:

• Why design is the key differentiator between good brands and great brands

• The “Design DNA” ChatGPT prompt for generating eye-catching design assets consistent with your brand’s color palette

• Countless ideas for places to implement your design assets to 10x your brand’s perceived value

Let’s. Dive. In. 🤿

Why aesthetic design increases your brand’s perceived value

You might be tempted to skimp on design, thinking it's just a fancy extra.

In fact, this is the mistake most solopreneurs make:

They think design doesn’t really matter, there’s other more important things to work on, and therefore they shouldn’t really focus on it.

But here's the truth:

Cheap design makes your brand look less valuabel. Period.

Think about it…

When you come across a website, profile, or newsletter that looks like it was hastily slapped together in Canva, do you trust that brand?

Do you want to whip out your credit card and give them your hard-earned cash?

Probably not.

On the flip side, when you see a brand with a stunning, cohesive visual identity, you sit up and take notice.

You subconsciously think:

"Damn, these people know what they're doing. They must be legit."

It's like fashion.

If you roll up to a networking event in a stained hoodie and saggy sweatpants, people will wonder if you even respect yourself.

But if you strut in wearing a tailored suit or a chic dress, you command respect.

People treat you like the high-value person you are.

The same goes for your brand.

Investing in great design shows that you respect your business and your customers.

It tells people, "I'm professional, I'm trustworthy, and I'm worth your time and money."

And you have opportunities to convey this trust everywhere, such as your:

• Logo

• Profile picture

• X & LinkedIn banners

• Landing pages

• Newsletter images

• YouTube thumbnails

• The list is endless…

So treat great design as an essential investment, not an optional extra.

But the unfortunate reality is, 95% of solopreneurs don’t actually know how to create stunning, on-brand designs.

They're not graphic designers, and they don't have the time or budget to hire a professional.

Luckily, you can get ChatGPT to do it for you. For free.

Let me show you how…

The “DESIGN DNA” Prompt

This prompt helps you create ANY kind of image and design asset that’s consistent with your brand aesthetic:

Analyze the color palette in the attached image in extremely precise detail.

Now, in the same exact color palette (with no new colors introduced), I want you to create a new image.

Here's what I want the new image to look like:

[INSERT IMAGE DESCRIPTION]

The style of the image should be:

[INSERT 3+ DESCRIPTIVE WORDS]

The dimensions of the image should be [INSERT DIMENSIONS]

The “DESIGN DNA” Prompt Instructions:

1. Upload an image of your logo or brand’s color palette to ChatGPT.

   • You can do this via copy-paste or clicking on the paperclip icon

2. Where it says [INSERT IMAGE DESCRIPTION], write what you want the image to look like.

   • Example: “a robot hand painting a beautiful design”
     

3. Where it says [INSERT 3+ DESCRIPTIVE WORDS], write out 3 adjectives that you want your brand to embrace. These should be the same words you use for EVERY image you create, so your design remains consistent.

   • Example: “clean, minimal, sleek, modern, futuristic”
     

4. OPTIONAL: Where it says [INSERT IMAGE DIMENSIONS], write out the dimensions for the specific image you want to create.

   • Examples:

     • Twitter banner = 1500px x 500px

     • Beehiiv newsletter thumbnail = 1200px x 630px

Here’s an example of it’s output, which I’ll be using as the thumbnail image for this newsletter:

Pretty impressive, hey?

So now that you have this prompt in your arsenal, don’t be one of those people who neglect design.

Because even if you nail a home-run offer, if your design game doesn’t convey it, then less people will buy from you.

It’s just like fashion.

And speaking of fashion…how do you rate my fit at Imagine AI?

I had a blast speaking on stage there.

And it’s truly incredible that this little newsletter publication I started less than a year ago has gifted me amazing opportunities like this.

Leveraging yourself with content is the easiest way to change the tractory of your life.

I’m hyped for every single solopreneur starting on that journey.

By the way, it helps me a lot of you reply to this email to give me some feedback:).

Keep diving,

Ole