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12 boring AI opportunities quietly making millions rn
my notes from conversations with 30+ founders
Hey there, solopreneur!
I've been sitting on something big.
For the past 4 weeks, I've been deep in the AI startup trenches, having intense conversations with over 40 founders, content creators, and entrepreneurs who are actively building right now.
My Cyprus balcony has become a virtual war room of sorts. Between Mediterranean sunsets, I've been mapping out patterns, discovering playbooks, and uncovering opportunities that nobody seems to be talking about.
Here's the thing that keeps hitting me:
While everyone's recycling the same "AI will change everything" headlines on Twitter, the real opportunities are hiding in plain sight.
They're not sexy. They're not trending. But they're making real money right now.
TLDR: I've uncovered 12 distinct playbooks that are working in the AI space right now, and I'm about to share every single detail with you - no gatekeeping, no fluff.
Let me break down exactly what I'm seeing in the market, playbook by playbook...
The AI Consumer App Playbook
Here's something fascinating I noticed in my founder calls:
The biggest wins aren't coming from building new things - they're coming from reimagining what already works.
The formula is surprisingly straightforward:
Find a winning app from the last 5-10 years
Look for any mechanical data entry or manual output reading
Add AI to eliminate that friction
Use short-form video (especially TikTok) as your viral mechanism
Want to know something wild?
One founder found massive success simply by tackling the calorie-tracking problem. Instead of manual logging, they built an app that estimates calories from photos.
Is it perfect? No. But it's "good enough" for most users, and it's exploding.
The key isn't perfection - it's removing friction.
Decrease Friction
Most AI tools are built by technical people who love to tinker with systems. But here's the problem - most users are completely the opposite.
The playbook I'm seeing work:
Find tools people use DESPITE hating them (that's your gold mine)
Rebuild that tool but remove 90% of the options
If you can completely remove prompting, even better
Focus on ONE core function that delivers value
I've experienced this firsthand - most automation tools still feel like they're built for engineers. The opportunity to go simple here is absolutely insane.
Quick reality check: If you need users to learn prompting, you've already lost 95% of your potential market.
Check social media comments on popular apps (especially on X), App Store reviews, and builder Discord channels to spot what frustrates users.
If you have an audience, running a quick survey works great too.
Vertical Domination
This one's counterintuitive, but stick with me:
Seeing tons of AI products in a niche? That's actually great news - it means there's huge demand and traffic.
A great example: AI copywriting tools. There’s thousands of them.
But how many are specifically built for screenplay writers? How about personal brand newsletters?
The strategy breaks down like this:
Look for a booming product
Niche down until it hurts (I mean REALLY hurts)
Go hyper-focused on one specific audience
Own that micro-market completely
The goal isn't to be the best - it's to be the only one. When you're the only AI tool specifically for newsletter writers who focus on personal branding, you don't have competition. You have a monopoly.
The Hardware Revolution Thesis
This is the one that keeps me up at night:
While everyone's building software, the real opportunity might be in the physical world. I recently came across something wild - a teddy bear running a local LLM that tells children stories. Sounds like Black Mirror, right?
But this points to something bigger. As AI hardware becomes more accessible, we're about to see intelligence embedded in the most unexpected places.
The question to ask yourself:
What physical products would be genuinely improved by having a voice?
What objects could benefit from understanding context?
Where could local AI processing create magic?
The moat here is massive. Yes, it's harder than building another SaaS tool - but that's exactly why the opportunity is so big.
Speaking of opportunities that most are missing...
AI Accountability
A pattern that became too obvious to ignore during several founder calls:
All these apps using human accountability - fitness coaches, nutritionists, language tutors - are ripe for disruption. But not in the way you might think.
The framework is simple:
Replace human accountability with AI voice models that actually call you
Let users choose personalities (strict, funny, wise)
Focus on areas where immediate feedback matters most
Imagine an AI nutritionist calling you daily about your MyFitnessPal entries. Not just app notifications - but a voice checking in on your meals, suggesting better choices, and keeping you on track toward your goals.
I'm seeing early movers absolutely crushing it in this space.
No-Code Infrastructure
Something massive is happening in the no-code world:
Tools like Cursor and Replit are exploding, but here's what most people miss - there's a whole ecosystem of opportunity around them.
One founder I spoke with built a simple tool that converts app screenshots into prompts for Replit. The result? Nearly 1:1 builds without writing code. That's just scratching the surface.
The step-by-step approach:
Watch where beginner devs struggle with tools like Cursor/Replit
Build micro-SaaS solutions to solve those specific pain points
Focus on making the complex feel simple
The Enhanced Productivity Play
This one's fascinating because it combines trusted frameworks with AI power:
Instead of inventing new productivity methods, smart founders are enhancing proven ones:
Take frameworks like Atomic Habits or GTD
Add AI for personalized accountability
Build in learning capabilities so the AI improves its advice over time
Focus on maximum output through personalization
The same approach works beyond productivity - think personal finance, fitness, learning... anywhere people already trust established methods.
Voice Interface
Picture this: You're driving, and instead of struggling with a flight booking website, you're just having a conversation with an AI agent who handles everything.
The opportunity here isn't just in converting existing apps to voice - it's in reimagining entire experiences:
Focus on situations where typing is inconvenient
Look for tasks people do on the go
Think about activities where hands-free interaction makes sense
Just like some people prefer audiobooks to reading, a whole segment of users will prefer voice-first software.
The key insight? Different formats for different contexts. Not everyone wants to type or tap all the time.
The Unbundling Movement
Here's a pattern that keeps showing up in my research:
Most AI tools are trying to be everything to everyone. But guess what? The real success stories are doing the exact opposite.
Take Magnific as an example. They didn't try to build an all-in-one AI image suite. They focused on one thing - upscaling - and absolutely dominated.
Here's how successful founders are doing it:
Find popular AI tools that are bloated with features
Identify their most-used feature (usually just 1-2 that people actually care about)
Strip everything else away
Make it faster and cheaper than the competition
You don't need 100 features. You need the RIGHT feature, executed perfectly.
great example graphic here
The Middle-Man Killer
This one's particularly exciting - I recently spoke with a founder who's building something fascinating:
They're using AI to help brands find and reach out to perfectly-matched creators, completely eliminating the need for traditional agencies.
Here's the exact blueprint:
Find tiresome processes typically handled by agencies
Look for workflows that can be automated through scraping/mass data analysis
Build AI agents to replace the middle-man steps
Sell directly to brands
The opportunity? Anywhere there's a middleman charging premium fees for mainly administrative work.
Builder Education
This isn't exactly a software play, but the demand is absolutely insane right now:
The hunger for AI education, especially around coding, is off the charts.
But here's the key - don't try to teach everything.
The winning approach I'm seeing:
Focus on becoming an expert in ONE tool (like Cursor)
Structure everything as challenges ("Build Your First AI App This Weekend")
Make it pure output-focused ("By Sunday, you'll have a working product")
Build communities around shared achievements
Remember: People want depth, not breadth. They'd rather complete one real project than watch 100 theory videos.
Knowledge Productization
This last one is a sleeper hit that's about to explode:
Imagine taking a sommelier's lifetime of wine knowledge and turning it into an AI service. Or a master chef's understanding of flavor combinations. That's where this is headed.
The playbook:
Help experts extract their domain knowledge
Train specialized models with their expertise
Create subscription services around this knowledge
Focus on hyper-specific niches where generic AI falls short
Speaking of building in public - this week has been intense.
2 viral posts reminded me of both the power and drain of putting yourself out there. Some days the hate comments hit harder than others (being honest here).
2 years ago, I moved my entire life to Cyprus to escape Germany's 50% tax rate.
It was the most expensive "money-saving" decision I've ever made.
Here's 21 brutal realities of tax haven living (that nobody warns you about):
— Ole Lehmann (@itsolelehmann)
2:46 PM • Jan 14, 2025
But here's what keeps me going:
Daily calls with 2-3 builders
Small test projects to maintain momentum
A clear deadline (baby on the way!)
I'm giving myself until the end of this month to decide which of these playbooks to pursue. Why the timeline? Because I want to build strong foundations before our little one arrives.
My challenge to you: Pick one of these playbooks and do a 30-day deep dive. Don't wait for the perfect moment - that's not coming.
Oh, and remember - while everyone else is arguing about AGI on Twitter, these are the opportunities actually making money right now.
Let me know which playbook resonates most with you - I read every reply.
Ole's Bookmarks
Thinking in Systems - This book completely rewired how I look at the world - suddenly you're seeing these hidden connections everywhere, from office drama to global problems. Total game-changer.
Concept: Luxury software
In the near future, the most popular and sought after apps will be the ones you can't have.
A short thread 🧵
1/X
— 0xDesigner (@0xDesigner)
3:04 PM • Apr 26, 2023
I'm thinking a lot about the future of software right now. Bringing scarcity to a scalable product like software is very interesting, especially with the price of software trending towards 0 over time.
Organic content that drives conversions (not just traffic):
— The Boring Marketer (@boringmarketer)
7:17 PM • Jan 9, 2025
Not all views and likes are created equal. The best content converts people into buyers. This is a great overview of content that will do that.
New randomized, controlled trial of students using GPT-4 as a tutor in Nigeria. 6 weeks of after-school AI tutoring = 2 years of typical learning gains, outperforming 80% of other educational interventions.
And it helped all students, especially girls who were initially behind
— Ethan Mollick (@emollick)
8:55 PM • Jan 15, 2025
Very interesting thread on the impact of AI on learning. I'm madly optimistic about the future of education. We live in amazing times.
This was a long one, but I wanted to share all the playbooks that I’ve distilled for myself so you can go out there and CRUSH IT
See you next week 🫡
Ole
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