Hey there, solopreneur!

You ever feel like you’re just tweeting or posting with no content strategy whatsoever?

I’ve gone through periods of aimlessness like this. And let me tell you one thing:

If your goal is to gain freedom through a content business, then you need to treat your content like a business.

Meaning you need to employ a strategy for your content.

Today, we're diving deep into the 4 fundamental content pillars that will have your ideal audience flocking to your profile and hanging on your every word.

You'll discover:

• The 4 core content types that are essential for audience growth and engagement

• The psychological reasons why these content pillars are so insanely effective for building trust and loyalty

• My “Content Pillar Planner” prompt to generate endless engaging content ideas based on these pillars

Let’s. Dive. In. 🤿

How I Gained 100K Followers in Under 3 Months

As someone who's built a thriving online business from scratch, I know firsthand how game-changing the right strategies can be.

After losing nearly everything in the FTX crypto collapse, I was determined to rebuild stronger than ever.

That's when I discovered the power of AI for content creation.

By leveraging AI tools and frameworks, I was able to:

• Create a week's worth of high-quality content in just 1 hour

• Skyrocket my audience growth to 100K followers in 65 days

• Generate content that authentically resonated with my ideal audience

The results were so transformative that I knew I had to share my strategies with fellow solopreneurs.

And so, The AI Audience Accelerator was born.

>>> Click here to learn how The AI Audience Accelerator can help you kickstart and grow a thriving online business.

The 4 Content Pillars to Skyrocket Your Audience Growth

Pillar 1: "This Person Teaches Me"

Let's face it: at everyone’s core, people ultimately want to learn and grow.

They're craving valuable insights and practical tips that can help them level up in their lives and businesses.

That's where educational content comes in.

By consistently sharing your unique knowledge and expertise, you position yourself as the go-to authority in your niche. You become the trusted mentor your audience turns to for guidance and advice.

But here's the key: your educational content can't just be a boring info-dump. It needs to be engaging, actionable, and easy to digest.

Think:

• Step-by-step tutorials

• Quick tips and hacks

• Myth-busting threads

• Industry insights and analysis

The more your audience learns from you, the more they'll trust you. And that trust becomes the foundation of a loyal, engaged following.

Example:

Pillar 2: "This Person Entertains Me"

In a sea of dry, dull content, entertainment is the lighthouse that draws people in and keeps them coming back for more.

Think about it: when you're mindlessly scrolling through your feed, what stops you in your tracks?

It's the content that makes you laugh, gasp, or say "wait, what?!"

Entertaining content is the sugar that helps the medicine of your message go down. It's what makes your brand memorable, relatable, and impossible to ignore.

But entertainment doesn't have to mean goofy memes or slapstick humor (unless that's your brand's vibe). It can be:

• Witty observations and hot takes

• Behind-the-scenes glimpses

• Inspiring stories and anecdotes

• Controversial opinions that spark discussion

The key is to infuse your unique personality and style into every piece of content. Don't be afraid to let your quirks and passions shine through!

Example:

Pillar 3: "This Person Makes Me Think"

In a world of surface-level clickbait, thought-provoking content is a breath of fresh air.

It's the type of content that stops people in their scrolling tracks and sparks "aha!" moments.

By challenging your audience's assumptions, introducing new perspectives, and encouraging introspection, you show that you're not just another empty talking head.

You're a visionary leader with bold ideas.

Thought-provoking content can take many forms:

• Philosophical musings and reflections

• Contrarian opinions and devil's advocate stances

• "Big picture" industry predictions

• Nuanced deep-dives into complex topics

The goal is not to have all the answers, but to start meaningful conversations and get your audience thinking in new ways. When you stimulate their minds, they can't help but crave more.

Example:

Pillar 4: "This Person Understands Me"

In a world where everyone's shouting "look at me!", the most magnetic content is that which whispers "I see you."

Empathetic content is the secret sauce to forming deep, lasting connections with your audience.

It shows that you truly understand their hopes, fears, and challenges - often better than they understand themselves.

When your content reflects your audience's innermost thoughts and experiences, they feel validated and understood.

They think, "finally, someone gets it!"

And that parasocial relationship you build with them becomes unbreakable.

Empathetic content can look like:

• Relatable memes and "it me" moments

• Vulnerable stories of struggle and triumph

• "You're not alone" messages of support

• Uniquely personal insights into your audience's world

The more your audience feels seen and heard, the more they'll trust and champion you.

You're no longer just another faceless brand - you're a trusted confidant.

Example:

The Psychology Behind the Pillars

Now, you might be thinking: "Sure, this all sounds great in theory. But why do these specific content pillars work so well?"

It all comes down to basic human psychology.

Educational content taps into our innate desire to learn and grow. When someone teaches us something valuable, we feel indebted and want to reciprocate that value.

Entertaining content triggers the release of dopamine, the "feel-good" neurotransmitter. We associate that positive feeling with the creator, forming a strong emotional connection.

Thought-provoking content activates our prefrontal cortex, the part of the brain responsible for critical thinking and decision-making. By stimulating this region, we see the creator as intelligent, insightful, and worth listening to.

Empathetic content hits the jackpot: oxytocin, the "love hormone." When we feel understood and validated, our brains flood with oxytocin, creating a deep sense of trust and bonding.

In other words: these content pillars are scientifically engineered to make your audience fall head-over-heels for your brand.

The next step? Having AI generate content ideas based on these pillars, specifically for your niche and target audience.

The “CONTENT PILLAR PLANNER” Prompt

Feed your niche and target audience details into this prompt, and watch AI generate a month's worth of irresistible content ideas:

I want to create a 4-week content strategy for my [NICHE] business that incorporates the 4 key content pillars: Educational, Entertaining, Thought-Provoking, and Empathetic.

Here's examples of Educational:

- Step-by-step tutorials
- Quick tips and hacks
- Myth-busting threads
- Industry insights and analysis

Here's examples of Entertaining:

- Witty observations and hot takes
- Behind-the-scenes glimpses
- Inspiring stories and anecdotes
- Controversial opinions that spark discussion

Here's examples of Thought-Provoking:

- Philosophical musings and reflections
- Contrarian opinions and devil's advocate stances
- "Big picture" industry predictions
- Nuanced deep-dives into complex topics

Here's examples of Empathetic:

- Relatable memes and "it me" moments
- Vulnerable stories of struggle and triumph
- "You're not alone" messages of support
- Uniquely personal insights into your audience's world

My target audience is: [DESCRIBE YOUR IDEAL CUSTOMER]
For each week, please generate 4 content ideas (1 from each pillar) that would resonate with my audience.
For each idea, include:

The content pillar it belongs to
The key message or takeaway
The format (text post, image, video, etc.)
A catchy headline or hook
A brief outline of the content (2-3 bullet points)

Ensure the ideas are highly relevant to my niche and address my target audience's specific pain points, desires, and interests.

Aim for a diverse mix of formats and angles to keep the content fresh and engaging throughout the month.

HOW TO USE THE CONTENT PILLAR PLANNER PROMPT:

1. Replace [NICHE] with your industry or niche.

   • Example: “AI-powered solopreneurship”

2. Fill in [DESCRIBE YOUR IDEAL CUSTOMER] with a deta

   led description of your target audience, including their demographics, pain points, goals, and interests.

   • Example: "Solopreneurs, online business owners, and content creators looking to leverage AI in their business to work less and earn more."

3. Let the AI work its magic and generate a month's worth of content ideas designed to captivate your specific audience.

Here’s an example of an output it gave me for the above examples:

By letting the AI do the heavy lifting, you'll have a ready-to-go content plan that takes the guesswork out of what to post and when.

All that's left is to infuse your unique personality and flair into each piece, and watch your audience engagement soar.

Alright. You're now armed with the knowledge of the 4 core content pillars AND a powerful prompt to generate endless content ideas.

So here's your mission:

Block off some time this week to create your pillar-powered content strategy using the "Content Pillar Planner" prompt.

I guarantee that after 4 weeks of this psychologically-optimized posting, you'll see a noticeable boost in your engagement, growth, and overall audience loyalty.

Speaking of blocking off time, I just blocked off this entire past weekend and went to an isolated cabin with some friends.

It was the ultimate recharge. Extremely little screen time. Extremely deep conversations. Extreme doses of nature. I highly recommend doing stuff like this every once in a while.

Keep diving,

Ole