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  • ๐Ÿ™ The Before-After-Bridge Framework

๐Ÿ™ The Before-After-Bridge Framework

my 3-step storytelling formula for content that converts

Hey there, solopreneur!

You're staring at a blank screen, cursor blinking mockingly.

Another day, another post that'll probably disappear into the void of indifference.

Your brilliant ideas are trapped in your head, unable to connect with the audience you know is out there.

But imagine this:

Your latest post goes live, and your phone starts buzzing.

Likes, shares, comments pour in. Your inbox fills with collaboration requests.

Your offer isn't just selling - it's flying off the digital shelves.

The bridge between these two realities?

The Before-After-Bridge (BAB) framework - your new secret weapon for crafting content that hooks readers and doesn't let go.

"The essence of good storytelling is making people care."

Robert McKee

Today, we're diving deep into the BAB framework and how you can use it to transform your content from forgettable to unforgettable.

You'll discover:

  • Why the BAB framework is the key to content that resonates on a gut level

  • The "BAB Content Generator" prompt for creating scroll-stopping content in seconds

  • Real-world examples of BAB in action across different platforms

Let's. Bridge. That. Gap. ๐ŸŒ‰

How I Gained 100K Followers in Under 3 Months

As someone who's built a thriving online business from scratch, I know firsthand how game-changing the right strategies can be.

After losing nearly everything in the FTX crypto collapse, I was determined to rebuild stronger than ever.

That's when I discovered the power of AI for content creation.

By leveraging AI tools and frameworks, I was able to:

  • Create a week's worth of high-quality content in just 1 hour

  • Skyrocket my audience growth to 100K followers in 65 days

  • Generate content that authentically resonated with my ideal audience

The results were so transformative that I knew I had to share my strategies with fellow solopreneurs.

And so, The AI Audience Accelerator was born.

Why the BAB Framework is Your Content Gamechanger

Notice something about the intro you just read?

That's right - it followed the BAB framework itself.

(Yup, weโ€™re getting meta in here)

Before: The frustration of creating content that goes nowhere.

After: The thrill of content that resonates and converts.

Bridge: The Before-After-Bridge framework as the solution.

This isn't just another gimmicky marketing tactic. It's a fundamental shift in how you communicate with your audience.

Consider the typical solopreneur's content:

"5 tips to grow your email list!"

"How to use ChatGPT for business"

"New product launch: AI writing assistant"

These aren't bad. But they're missing the emotional hook that makes readers stop and pay attention.

They jump straight to the solution without first establishing why the reader should care.

The BAB framework transforms your content by:
  • Instantly relating to your audience's pain points, building trust and rapport

  • Creating desire by painting an irresistible 'After' picture

  • Positioning your offer as the natural solution to bridge the gap

It works across all content types - social media posts, emails, sales pages, even video scripts.

By consistently using this framework, you create a coherent narrative across your entire brand.

It's not manipulative - it's effective storytelling that resonates with your audience's real experiences and aspirations.

You're not creating problems that don't exist โ€” you're acknowledging real challenges and offering genuine solutions.

But how do you actually implement BAB in your day-to-day content creation?

How do you consistently come up with compelling 'Before' and 'After' scenarios?

How do you seamlessly introduce your 'Bridge' without sounding salesy?

That's where AI comes to the rescueโ€ฆ

The "BAB Content Generator" Prompt

This prompt will help you create 10x more captivating and emotionally resonant content using the BAB framework:

I need help coming up with 10 content ideas using the Before-After-Bridge (BAB) framework. 

The content ideas should be closely related to my niche.

Here is some context about my niche:

[INSERT NICHE CONTEXT]

For each content idea, please provide:

Before: Describe the current problem or pain point the audience is facing. Make it vivid and relatable.

After: Paint an attractive picture of what life looks like once the problem is solved. Focus on the emotional benefits and positive outcomes.

Bridge: Briefly introduce the solution as the way to get from the 'Before' to the 'After' state. It should be framed as a here's how I tackle this problem.

Each piece should be written in a conversational, engaging tone. 

Give a title to each idea.

Use emotive language to really bring the 'Before' and 'After' states to life. 

Keep each piece to under 100 words.

HOW TO USE THE BAB CONTENT GENERATOR PROMPT:

  1. Replace [INSERT NICHE CONTEXT] with details about your niche and content style.

    • Example: "My target audience is solopreneurs overwhelmed by daily business tasks. They're interested in AI but unsure how to use it effectively. I provide strategies to help them leverage AI tools to automate tasks, enhance creativity, and scale their businesses efficiently. My focus is on practical, easy-to-implement AI solutions that save time and boost productivity for solo business owners."

  2. Let AI work its magic and generate 10 BAB-structured content ideas for you.

Hereโ€™s an example of the output the BAB prompt gave me for my niche context I used above:

Not only does this prompt generate highly relevant content ideas โ€”

It also illustrates the annoying problem all solopreneurs face, emotionally sells them the dream of solving it, then sets me up perfectly to finish the rest with my unique, actionable solution.

Itโ€™s like a content alley-oop.

WHAT YOU LEARNED TODAY
  • How the BAB framework taps into human psychology to create irresistible content

  • A step-by-step process for implementing BAB in your content strategy

  • Practical examples of BAB in action across various content types

The BAB framework isn't just another marketing trick to add to your overstuffed toolbox of tactics.

It's the secret sauce that turns your content from "meh" to "Wow this makes sense!"

By leading with empathy (yes, your audience has feelings too), inspiring with possibility (no, not the "you'll be a millionaire by Tuesday" kind), and guiding with clarity (because nobody likes a foggy bridge)โ€ฆ

You create content that emotionally connects.

Think of it as a GPS for your audience's attentionโ€”no "recalculating" needed.

Your move:

Take your next piece of content and restructure it using BAB. Watch how it transforms not just your writing, but your audience's response.

It's like giving your content a charisma upgrade.

Remember, great marketing isn't about shouting the loudest. It's about resonating the deepest.

Keep diving,

Ole

P.S. โ€” Over 265 people enrolled in the AI Course Creator recently.

Missed it?

>>> Join the waitlist for the next launch.

P.P.S. โ€” Don't have an audience to sell to yet?

No problem.

My first course โ€” The AI Audience Accelerator โ€” will help you leverage AI to go viral with ease and create 1 week of content in 1 hour.

It's the ultimate tool for accelerating your X and LinkedIn audience growth faster than the competition.

(I used these AI systems to go from 0 to 100K X followers in 65 days).

โ€‹>>> Click here to check it out.

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