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Greet from the deep,

It's Ole from the AI Solopreneur here, the AI newsletter that's like a Tinder date with Elon Musk:

You never know what you're going to get, but you know it’s gonna be a unique experience.

Also, I love your feedback.

A few weeks back, you told me:

…so today, I’m bringing you a more uncommon, deeper use case of ChatGPT.

By the end of today’s email, you’ll know:

• The power of built-in product virality

• How to use ChatGPT to add virality to your products

• 3 ways to build virality into your product

If you have a service, content, or software business, this will be helpful to you.

Let's dive into it! 🤿

The power of built-in product virality

To make a product viral, you need to design it in a way that it generates:

a) Social shares

b) Referrals

…on autopilot.

Social shares are word-of-mouth on steroids:

You make your users share your product with their network.

Referrals are like the McDonald’s limited-edition Szechuan sauce of the business world.

They:

• Bring in new customers

• Lower your customer acquisition costs (CAC)

• Create powerful word-of-mouth marketing

Just take a look at Dropbox:

They grew from 100,000 to 4.2 million users in 2 years just by bribing us with 500MB of additional storage for each friend we brought in.

(i’ve almost lost friends because of this…)

Oversimplified, you could say there are 2 types of virality:

Active virality: 99% of startups do this. Active virality means that your customers only share your product when prompted to do so in a marketing campaign.

Built-in virality: The holy grail of virality is when you design your product in such a way that it passively prompts users to share it. This is where you wanna be.

Problem is, most startups and solopreneurs don’t know how to make their products viral.

But there’s a simple cure to this…

Prompt: How to use ChatGPT to add virality to your products

This prompt comes up with ideas for viral elements that you can build into your product:

Here’s what the prompt told me about making the AI Solopreneur newsletter a more viral product:

Continue the chat

These suggestions are actually pretty cool…

If you want me to create an AI “egg hunt” in this newsletter, let me know with a reply!

3 Ways To Build In Virality Into Your Product

Share-to-unlock features

Share-to-Unlock features basically do this:

You offer your customer free access to exclusive functions or content in exchange for them sharing it with their network.

Examples:

• Special newsletter for all your subs who’ve referred 1 person

• Free usage credits for each customer your user brings in

Create public user-generated challenges and contests

If you’ve been on Twitter for a month or so, you’ve probably seen one of these screenshotted essays:

They’re from a cohort-based-course called Ship30For30.

For 30 days, the participants learn to write and form a massive accountability group where they post 1 essay per day on Twitter like this.

Today, there are over 35,000 essays like this on Twitter, driving traffic to the company…

If you have an education business, consider if you can make your participants share their progress online somehow.

Forge strategic partnerships

How do you create virality if you offer a high-ticket service?

By giving your clients free McDonald LEGENDARY LIMITED EDITION Szechuan Sau… 🤤

I mean through your network.

When you don’t have a product or course to drive virality for you, your virality comes from your reputation and network.

A few ways to do this:

• Always overdeliver

• Jump on 2-3 calls with people in your niche every week

• Help people

Wrap up

I'm in Budapest, eating way too much goulash and pickles.

This is my preparation for a post-AGI takeover world, where pickled vegetables are the only food available in my underground bunker.

Jokes, aside, I LOVE pickles.

Keep diving,

Ole

P.S. What’s your fav food? Let me know!