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Greet from the deep,

It’s Ole from the AI Solopreneur here - the AI newsletter that’s as refreshing and juicy as a watermelon shake in summer.

Today, you’ll learn how to:

• Never feel confused about your social media strategy again

• Grow, engage, and monetize your audience with 3 proven content types

• Create an award-winning Content Strategy with the Cocky Content Strategizer

Let’s d-d-d-d-dive in! 🤿

If you want to create a week’s worth of content in 1 hour, I’m launching my first product, the AI Audience Accelerator… Join 620 people who got on the waitlist in the first 48 hours.

How to never feel confused about your social media strategy again

When I started playing the content “game” around 2 years ago, I encountered the same problems over and over again:

• Writer’s block

• Don’t know what to post about

• Don’t know what I want my brand to stand from

This made me more unproductive than a beach lifeguard in Norway during December.

But then, I learned about the concept of a Content Strategy:

A Content Strategy is a document that describes your brand’s social media strategy so you know what you should post about - and what not.

It’s like a North Star for your solopreneur content that you can go back to when you feel lost, confused, or distracted.

For me, I found that the minimum viable Content Strategy contained 3 broader content topic (like “solopreneurship”) for each of the 3 content types I used, like this:

Content type?

Embrace your confusion for just 1 second, because I’ll explain my 3 content types to you now:

3 proven content types to grow, engage, and monetize your audience

When I was in Kieran Drew’s private mastermind, he taught me about his 3 “content pillars” for creating magnetic content.

I later refined the following content types for myself:

1) Growth content - to get eyeballs

This is the type of content that goes viral on social media all the time:

It contains relatively basic information, doesn’t provide any unique value, but that’s precisely why it works so well:

It’s beginner-friendly content that promises a “quick fix”. For example:

While it may look tempting to go all-in on growth content, don’t do it.

Cause when you build your brand 100% on growth content, you won’t get any true fans, and it will be hard to monetize.

2) Knowledge content - to get fans

Knowledge content educates your audience on something specific.

This balls-deep content teaches your reader one of 2 things:

a) How to get something they really desire (like home-made Neapolitan pizza)

b) How to avoid something they really don’t like (like taxes)

This content works because when you you solve people’s problems, they start liking you.

Example:

3) Authority content - to get rizz

Authority content makes your audience trust your expertise.

Because even if someone knows & likes you, they won’t buy from you unless they trust in your ability to help them.

Common ways to do this are:

• Sharing testimonials

• Sharing achievements

• Sharing other social proof

• Sharing extremely-specific knowledge content

For example, I used a stunning achievement to build authority in my latest waitlist announcement:

Prompt: Create an award-winning Content Strategy with the Cocky Content Strategizer

This prompt creates a custom Content Strategy matrix for you based on the 3 proven content types:

(tutorial below)

I want you to create a Content Strategy for me.

A Content Strategy is a document that describes a brand’s social media strategy so it know what to create content around - and what not.

It’s like a North Star for the brand’s content: it’s specific enough to serve as a guiding and reassuring document, but vague enough to leave some room for intepretation.

The brand I want you to create a Content Strategy for is [GIVE CONTEXT],

To create a content strategy, I want you to imagine a Content Strategy Matrix with an x and y axis. 

## On the x axis, you have the 3 proven content types:

1 Growth content - to get eyeballs

This is the type of content that goes viral on social media all the time.

It’s contains relatively basic information, doesn’t provide any unique value, but that’s precisely why it works so well:

It’s beginner-friendly content that promises a “quick fix”.


2 Knowledge content - to get fans

Knowledge content educates your audience on something specific.

This actionable and informational content teaches your reader one of 2 things:

a) How to get something they really desire 

b) How to avoid something they really don’t like 

This content works because when you you solve people’s problems, they start liking you.

3 Authority content - to get rizz

Authority content makes your audience trust your expertise.

Because even if someone knows & likes you, they won’t buy from you unless they trust in your ability to help them.

Common ways to do this are:

* Sharing testimonials
* Sharing achievements
* Sharing other social proof
* Sharing extremely-specific knowledge content


## on the y axis, you have my 3 content buckets, the things I talk about:

1 [TOPIC 1]
2 [TOPIC 2]
3 [TOPIC 3]

—

Now, I want you to create a Content Strategy by filling out the matrix.

Fill out the matrix by applying each of the 3 proven content formats from the x axis  to the 3 content buckets on the y axis.

The output should be formatted in a table, so that each resulting matrix field has a **bolded** headline describing it, with 2 sentences below explaining the component of the content strategy.

Here’s the Content Strategy GPT-4 created for the AI Solopreneur:

Continue the chat

Pretty solid, right?

Wrap up

It’s getting hot here in Cyprus. My diet now consists of 90% watermelon shakes (with a LOT of ice cubes). This is the boy band foto of the most iconic summer trio:

Me + watermelon + my beloved Vitamix blender.

The melon fell down when I tried taking this pic, it’s all messed up, LOL.

Keep diving,

Ole

PS. As you’re reading this, I’m building out my first course, the AI Audience Accelerator. If you want to learn how to effortlessly write a week’s worth of content that sounds like you in 1 hour, register your interest here (640 people already joined the waitlist).