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Greet from the deep,

The single biggest reason why solopreneurs aren’t getting as many leads as they want to is that they don’t educate their audience enough.

And that they don’t drink beer with ice cubes (the way that I do).

Jokes aside.

Today, you’ll learn:

• Why modern marketing makes educating your customers a necessity

• How to use the the “Educatinator” prompt to outline your first educational resource

• How to expand this outline into an educational resource of your choice

• How to create the 3 most common types of educational resources (and why they’re so effective)

It’s perhaps the most value-packed edition of the AI Solopreneur - if you implement it.

Let’s dive in, shall we?

Why modern marketing makes educating your customers a necessity

To understand why educating your prospects is so vital, we gotta zoom out for some marketing history for a second:

Back in the days, most companies just showed ads and hoped people would buy.

Marketing has only grown more competitive since then.

Before the internet, sellers could just be like:

“Trust me bro, our product is the best in the market”

Because the customers didn’t have any way to access information about competitors easily.

The internet changed that.

Now, as customers have 24/7 access to any information, they research a LOT before the purchase.

This is why educating your customers is important:

Every purchase starts with some kind of information-gathering to find the best alternative.

You google: “buy pink pyjamas” and compare different brands and prices.

Your prospects do the same for your services.

If you’re selling web design services…

…your prospects will skim Google, Twitter, LinkedIn, and more channels to find the answers they’re looking for.

This is where you need to create educational content to reach them your hand:

• Show them what makes a great website

• Show them the mistakes they’re making

• Show them how their website could be better

When you educate your prospects like this, you build trust and show expertise.

But what’s far worse…

If you DON’T educate your prospects about their problem and your products, your competition will.

And then your prospects will buy from your competition instead of you…

…because they already have consumed content from (and trust) them.

THIS is why educating your prospects is so important:

Educating your prospects builds trust before the purchase, so when they are ready to buy, you’re the first alternative.

One easy way to build education into your sales funnel is to create an educational lead magnet for your prospects.

Examples of educational lead magnets are:

• A video tutorial

• An ebook

• An educational email course

• A checklist

etc.

I’m building out my first educational email courses right now (👀), and strongly suggest that you also create an educational resource.

Because I predict that customers will get higher and higher standards over time, and the companies that can give away the most value for free upfront will win in this race of cheap quality information (just look at Alex Hormozi).

Here’s a prompt you can use to outline your first educational resource to educate prospects with:

How to use the the “Educatinator” prompt to outline your first educational resource:

The Educatinator prompt creates a 5-part outline for an educational resource.

You can then turn this outline into any educational resource of your choice:

I need you to create an outline for a 5-part educational  course called "[NAME]"

For context, [INSERT CONTEXT]

Your output should be formatted like this:

# NAME OF THE EMAIL COURSE

## PART 1 OF THE COURSE 

### Idea 1
- Sub point 1
- Sub point 2
- Sub point 3
### Idea 2
- Sub point 1
- Sub point 2
- Sub point 3
### Idea 3
- Sub point 1
- Sub point 2
- Sub point 3

## PART 2 OF THE COURSE 

### Idea 1
- Sub point 1
- Sub point 2
- Sub point 3
### Idea 2
- Sub point 1
- Sub point 2
- Sub point 3
### Idea 3
- Sub point 1
- Sub point 2
- Sub point 3

## PART 3 OF THE COURSE 

### Idea 1
- Sub point 1
- Sub point 2
- Sub point 3
### Idea 2
- Sub point 1
- Sub point 2
- Sub point 3
### Idea 3
- Sub point 1
- Sub point 2
- Sub point 3

## PART 4 OF THE COURSE 

### Idea 1
- Sub point 1
- Sub point 2
- Sub point 3
### Idea 2
- Sub point 1
- Sub point 2
- Sub point 3
### Idea 3
- Sub point 1
- Sub point 2
- Sub point 3

## PART 5 OF THE COURSE 

### Idea 1
- Sub point 1
- Sub point 2
- Sub point 3
### Idea 2
- Sub point 1
- Sub point 2
- Sub point 3
### Idea 3
- Sub point 1
- Sub point 2
- Sub point 3
——

Every PART should be a headline for the respective part

Every Idea is one Heading inside that PART

Every Sub point is supportive of the above idea

For example, here’s how I prompted ChatGPT to write the course “The 5 biggest AI automation mistakes solopreneurs make (and how to solve them)” :

Continue the chat & see my results

Pro tip: Tell ChatGPT to turn the outline into the lead magnet of your choice, by asking a follow up": “Turn this outline into a Youtube Script” or “Turn this outline into an ebook”

How to create the 3 most common types of educational resources (and why they’re so effective):

1) The “Biggest Mistakes”

Highlighting common mistakes not only showcases your expertise but also builds a bridge of empathy.

"I've been there, I've done that, let me guide you."

To create this type of outline, format your course name like this:

“The 5 Biggest [YOUR NICHE] Mistakes [YOUR TARGET AUDIENCE] makes (and how to solve them)”

For example:

“The 5 biggest AI automation mistakes solopreneurs make (and how to solve them)”

“The 5 biggest Pesto-Making mistakes Italian Chefs make (and how to solve them)”

2) The “Absolute Beginner’s Guide”

Hold the fin of your prospect and guide them through the basics.

This works so well because 90% of your readers are total beginners.

To create this type of outline, format your course name like this:

“The Absolute Beginner’s Guide to [THING]”

This works best when the [THING] is closely related to what you sell.

For example:

“The Absolute Beginner’s Guide to growing a Twitter account to 1000 followers in 30 days”

“The Absolute Beginner’s Guide to making $500 extra a month flipping shoes on StockX”

3) The “Steps”

People LOVE steps. They're like breadcrumbs leading to the treasure chest of understanding.

Give them a journey, a path, a quest!

To create this type of outline, format your course name like this:

“5 Steps [YOUR TARGET AUDIENCE] can follow to [DO THING] and [GET BENEFIT]”

For example:

“5 steps digital marketers can follow to start educating their audience and double their leads”

“5 Steps solopreneurs can follow to build an AI-audience building system and grow by 100 LinkedIn followers per day - my proven system”

Wrap up

Puh…

…this might be the longest edition yet.

My aim is always to make these emails short and digestible, but if I need to go looooong to provide value, I will.

Generally, there are 2 types of readers of this newsletter:

1) The aspiring yet-to-become solopreneurs: you’re ambitious beginners trying to get from 0 to 1

2) The solopreneurs and business owners who make a living from their own business

I’ve long thought about how I can serve both of you in the best way, and I finally found a solution:

From next week, the Wednesday Deep Dives will continue as usual, specifically made more for beginners (like they are right now).

These are for the aspiring solopreneurs who want to learn the basics

The Saturday deep dives will be “Deep Deep Dives” (name tbd), diving even deeper into real business applications of AI.

These are for the solopreneurs and business owners who are serious about growing their business with AI to earn more money.

I’ll continue to send the Wednesday deep dives to everyone - if you want the Saturday deep dives, you can opt-in for them here:

JOIN THE WAITLIST

I’m writing this (once again) from the charming halls of an international airport.

My flight back home from Budapest is 2 hours late.

I’m stuck here and I’m doing the best that I can with my time….

…creating Spongebob Memes!

Keep diving,

Ole

P.S. I'm launching a premium content subscription to skyrocket your business with AI.

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