- The AI Solopreneur
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- š How to create your first Video Sales Letter by AI
š How to create your first Video Sales Letter by AI
(even if you're a beginner)
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Greet from the deep,
I just learned about something pretty exciting - video sales letters (VSLs).
Apparently, these simple 3-6 minute sales videos can help solopreneurs like us MOOOON our conversions.
When I first heard about it, I'll admit it sounded like some 2014 Grant Cardone scam page:
Too good to be true.
Could a short video I record on my phone really outperform my carefully crafted 1200-word sales letters?
The more I learn though, the more intrigued I become.
Because I have ADHD myself and think TikTok is f*cking peopleās attention spansā¦
ā¦I believe sales pitches need to become fast and to-the-point.
And that seems to be working.
My educational email course landing page is just a few bullet points and converting at +80%:
So I'm committing right now to testing Loom VSLs in the next month.
In this edition, Iāll share with you:
Why VSLs have me so excited
The only 3 steps you need to take to launch your first Video Sales Letter
Draft your first video sales letter in 2 minutes using the Video Victifyer prompt
Let's get ready to sell more while doing less!
9 months ago, the FTX scam stole my hard-earned money.
But through consistent content creation and the use of AI, I was able to get back on my feet again in record time (and create >350k in revenue)
Thatās why I built my course, the AI Audience Accelerator.
It will teach you:
How to create a week's worth of content in 1 hour
How to create content that sounds like YOU
AI Systems that skyrocketed my growth
1820 people joined the course and their reviews are incredible.
Why VSLs have me so excited
As solopreneurs, our time is extremely limited...
So I'm always on the hunt for proven sales tactics that convert visitors effortlessly.
VSLs seem to check all the boxes:
Higher engagement - video keeps attention better than text
Fast production - no fancy editing or equipment needed (just Tella)
Builds trust faster - viewers build a connection by seeing your face
Great conversions - VSLs can perform extremely well
When done right, a simple VSL can sell for you 24/7.
And due to the personal nature, it builds trust and authority at scale.
The downside?
The time commitment to record the initial video.
āNormalā VSLs usually involve paying an editor, adding motivational background music, and a $500 mic.
Thatās why I wanna try a NEW kind of VSL:
The Tella VSL.
Tella is a video recording software kinda like Loom, except it allows you to re-record passages of your video, which is really helpful if you f*ck up many times like I do.
(not affiliated)
Hereās the idea:
You create a sales script for yourself using the prompt Iām about to give you, then record yourself with Tella.
Iām gonna test this out for myself very soon after Iāve finished recording my upcoming course the AI Course Creator (itās about as meta as it gets - I used AI to create a course about how you can create a course with AI).
Hereās the 3-step process:
The only 3 steps you need to take to launch your first Video Sales Letter
My plan to test Loom VSLs in the next month
If VSLs live up to even half their hype for solopreneurs, I need to be testing them yesterday!
Here's an overview of my game plan:
1) Select the right offer
I'll start by identifying the low-hanging fruit - which existing offer do I think would benefit most from a Tella VSL treatment?
Current ideas:
VSL for the AI Audience Accelerator
VSL for my new upcoming course
VSL for mini products
My thinking on this is that VSLs, like normal sales letters, work for any offer.
So Iām implementing VSLs wherever I think they could earn me the most money.
(would love your thoughts/advice on this)
2) Craft the script
Using proven sales letter frameworks, I'll script out the key sections for an effective yet natural video pitch.
Spoiler: I made a GPT prompt for this that Iāll cover soon.
Iāve never been good at reading scripts 1:1 so Iāll probably add some of my special German curry sauce to it:
(mmmh, currywurst)
3) Record the script using Tella
Time to get on camera!
Well, at least my/your face + laptop screen.
Iāll print the script or use my second display to have the script up while showing my studentās results as proof on the main screen.
Maybe Iāll create a small slide deck. Maybe Iāll just record myself. I donāt know - Iāll update you on what works best for me.
Now, to the fun part:
Writing the VSL with AI.
Draft your first video sales letter in 2 minutes using the Video Victifyer prompt
This prompt draft a video sales letter based on world-famous copywriter Jim Edwardsā VSL formula:
I want you to write a video sales letter script for me.
For context [INSERT CONTEXT]
The product I sell is [INSERT YOUR PRODUCT]
My audience is [INSERT AUDIENCE CONTEXT]
To write the video sales letter, I want you to use the following framework:
Most peopleās video sales letters donāt sell a damn thing. Not because they canāt make video (thatās the easy part), but because they donāt know what to SAY in their videos to actually make a sale!
To help solve that problem, hereās a proven formula you can use right now to massively improve your video sales letter results by coming up with a better script. Some of these sections might only be a sentence, but itās still important to get these ideas across to make an effective video sales letter.
SIDE NOTE: If youāre a realtor, please donāt get offended by my example. I may be a little extreme in my example, but itās for illustration purposes only. I spent 10 years as a mortgage broker and realtor, so Iām very aware of the flip side of the argument Iām about to make in the following example.
Part 1 ā Open With a Shocking Statement
Start with a shocking statement that is bound to grab your target audienceās attention and snap them out of whatever hypnosis they might find themselves in at the moment.
Ex: Attention Homeowners. Are you going to let a realtor steal 50% or more of your hard-earned home equity?
Part 2 ā State the Problem and WHY Itsā a Big Deal
In this section, you tell your target audience what problem they face, and why itās something they canāt ignore. Iāll often do this with a list of bullets, especially if Iām doing the VSL in PowerPoint.
Ex: Even though realtors only charge 6% commission, that commission could represent a huge chunk of your equity, especially in todayās market. That means:
Youāre paying out a huge chunk of your profit just to have your house listed in the MLS where it may or may not sell
Most listing agents never sell or even show the houses they list.
Youāre paying to have your houses entered into an online database, and thatās basically it!
Part 3 ā Agitate the Problem
Agitate the problem means make it worse. Rub their noses in WHY this is a lot worse than they think. Especially if they either tend to put their head in the sand, or just donāt realize what a big problem this is for them.
Ex: But thatās not the end of the problemā¦ it actually gets worse!
If you pay all your equity out to the realtor, you wonāt be able to make as big a down payment on your next house.
In fact, with less down payment, you might not qualify for the house you want because your realtor needs to use your equity to make the payment on their Mercedes!
Slide4Part 4 ā Make It Even Worse For Them (PUSH IT Over The Line)
Hit them ā HARD ā on an emotional level. Youāve got to make it even worse to the point you almost feel bad about rubbing their noses in it.
Ex: And worst of all, despite all the promises they make about how theyāll market your home, the only real strategy most realtors care about is getting you to lower your price ā which takes another great big whack out of your equity. Realtors donāt care if you walk away with a dime of your equity as long as they get their commission. Donāt believe me? Ask a realtor to take a reduced commission to sell your house and see what they say.
Your equity is whatās really at stake here; NOT the sale of your house.
Part 5 ā Introduce The Solution
This is where you show them that you have the solution to their problem. You can save the day!
Ex: But luckily for you, thereās now a solution. Introducing āSelling Your Home Aloneā where youāll discover:
How to sell your house and save the entire commission
How to get MORE exposure for your house online than any realtor can give you
Specific strategies to price your house for maximum profit
How to get free work out of realtors, and only pay them if they actually bring you a buyer
Etc.
Part 6 ā Credibility: Why They Should Listen To You
Hereās where you introduce yourself and give them the most important reasons why YOU have the solution they are looking for to solve their problem. This is where you sell yourself, your company, etc. as having what they need.
Ex: But Iām getting ahead of myself. Hi, my name is Jim Edwards. By now, youāre probably askingā¦ Who am I and how can I make these claims?
Iāve got 23+ yearsā experience buying and selling investment properties, my own properties and my clientsā properties
I spent 10 years as a mortgage broker and realtor, so I know the inside story most people will never tell you
I know how the system really works and will pull back the curtain to explain why houses do or donāt sell, and how you can sell your house yourself relatively easily
Part 7 ā Proof
Slide7Hereās where you PROVE what you say is true. You can use testimonials, statistics, screen shots of results, before and after pictures, etc. Whatever you need to show them to prove you are telling the truth.
Ex: Take a look at these testimonials from people just like you who used the āSelling Your Home Aloneā system to sell their houses and save the commissions.
This one sold their house in one week. This one saved Over $20,000 in commissions. This one sold after an agent couldnāt do it in 6 months.
Part 8 ā Exactly What You Get
Hereās where you list off the most important things they get from your product / service / software. Make sure you include not only features, but benefits as well so they see the real payoff of taking you up on your offer.
Ex: Hereās exactly what you get with āSelling Your Home Aloneā
My entire home study course that shows you step-by-step how to go from where you are now to sticking a SOLD sign in the front yard.
The exact tools and links you need to list your home for sale on the internet so you can attract qualified buyers as fast as possible.
The āKiller Classified Ad Systemā that helps you create great ads in just minutes that can have your phone ringing this weekend with interested buyers
Etc.
Part 9 ā Specific Reasons To Act Now
Slide21This is an area where most people fall down not only in Video Sales Letters, but in sales copy in general. People may want your solution, they may know they have the problem, they may even want the solution very badly, but they still procrastinate. One of the easiest ways to get someone off the mark is to offer bonuses.
Yes, there are a LOT of other ways to get them to take action now (like harping on the fact that their life will suck if they donāt get this handled now), but bonuses are the easiest to do for most people.
Ex: Act Now and get these exclusive bonuses:
BONUS Special Report: HOW I DID IT
Iāll reveal exactly how I sold both of our houses AND how my buddy sold his house in one day just by changing our ads! Iāll hold nothing back, and I explain everything about each deal in detail.
BONUS Report ā How to get FREE Property Listings Pages!
Iāll show you more than 11 different FREE places to instantly list your home for sale online ā¦ and you donāt pay a dime in advertising!
BONUS- Sample Forms Pack
When you purchase my for-sale-by-owner book right now, āSelling Your Home Aloneā, you also get instant access to our FREE Contracts and Sample Forms PAK.
Part 10 ā The Close
This is where you ask for the order and reinforce the benefits they really want to get as a result of buying your product, service, etc. You donāt beat around the bush here. You tell them what to do, where to do it, and how to do it very succinctly.
Ex: Get Onboard With āSelling Your Home Aloneā Now!
If you want to sell your house and save the commission, keep more of your money in your own pocket to put down on your next house, and get your home sold with less hassle and a lot more control over your future than by using an agent, sign up right now to get started.
HOW TO USE THE VIDEO VECITFYER PROMPT:
Fill in the [INSERT CONTEXT] placeholder with context about yourself and who you are. (If youāve done the AI Audience Accelerator, write /context to use your pre-written context)
Fill in the [INSERT YOUR PRODUCT] placeholder with what you sell.
Fill in the [INSERT AUDIENCE CONTEXT] placeholder with context about your audience. (If youāve done the AI Audience Accelerator, write /audience to use your pre-written audience context)
(to see examples of all the above, check out the full chat)
Hereās an example of itās output:
(it also gives you video-cutting advice, if you have the budget for an editor)
WRAP UP
WHAT YOU LEARNED TODAY
Why VSLs got me so excited
The only 3 steps you need to take to launch your first Video Sales Letter
I like currywurst
How to draft your first video sales letter in 2 minutes using the Video Victifyer prompt
For some products, you need Video Sales Letters.
Thai food is not one of them.
This stuff just sells itself by being awesome.
Week 3 is starting and Iām still not close to being done, lol.
Keep diving,
Ole
What did you think about today's edition? |
P.S.
I made over $300,000 in 150 days selling my online course. Iām now creating a course on how to use AI to build and sell a digital product in record time (without being an expert or paying 10k to consultants)
Donāt have an audience yet to sell to?
No problem, my last course will help you create 1 weekās worth of content
in 1 hour using AI and grow your audience.