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Greet from the deep,

Before we get started - if this email landed in your promotions tab, can you please move it to the primary one, so you don’t miss these emails?

Some of you told me this happened with the last edition, and making this shift is the best way to ensure that you still get these deep dives. Thank you!

Today, we’re pulling the curtains back on a tactic that’s hotter than a Sriracha-covered habanero:

Capturing customer emails 100% faster with an AI-generated ebook.

Let’s d-d-d-d-dive in! 🤿

Why lead magnets are so powerful

See, there's this little secret around how the most successful online businesses attract customers…

They give away helpful resources, so-called lead magnets, in exchange of their customers’ contact information.

Lead magnets are like mysterious sirens, drawing in innocent sailors (or in this case, prospects) towards their ship (or sales funnel).

Except in the business case, everyone benefits:

Your prospects get useful information, and you get their attention and contact information.

Common examples of lead magnets are:

• Ebooks

• Checklists

• Email courses

Lead magnets are so powerful because they make your prospects an offer they can’t refuse.

They increase your conversion rates for practically everything:

• Newsletters

• Sales calls

• Getting your nephew a role in a Hollywood movie

For example, what sounds more compelling to you?

a) “sign up for my newsletter!”

b) “Learn how to produce a week’s worth of content in 1 hour with my free ebook - enter your email & I’ll send it to you”

Alternative a) sounds like a chore, while b) sounds like a no-brainer offer.

Now, what makes a world-class lead magnet?

The best lead magnets to at least one of two things for your customer:

1) Solve a gut-wrenching problem they have.

2) Help them snatch something they're drooling after.

It’s not that hard - it’s like dating...

…but without the awkward silence.

But creating lead magnets can take tens of hours, days, or even weeks.

Make it easy for yourself and create a compelling ebook lead magnet in 30 minutes using ChatGPT:

How to draft an ebook in 5 minutes with the “Electrifying Ebook Writer” prompt

The Ero- I mean Electrifying Ebook Writer creates a niche ebook for you in 5 minutes.

Here’s the prompt:

I want you to write an ultra-niche, actionable eBook for me. 

For context, you're writing this ebook for [PROVIDE CONTEXT ABOUT YOURSELF]

The ebook tile is "[INSERT YOUR EBOOK NAME]”

The ebook should meet the following criteria:

1) Length: 1200-1800 words
2) It needs to be written in a highly actionable matter, so a reader can follow the guide. This means every time you tell the reader to do something, tell them exactly how to do it - which app, which action, etc.
3) It should provide useful examples and be easy to follow for the reader
4) It should position the author as a credible source
5) It should be relatable to the target audience by addressing their frustrations, wants, and relatable situations. No imaginary case studies.

The ebook should be formatted using # Headings, ## subheadings, - bullet points, and normal text.

Here’s an example of the ebook it wrote for me:

Continue the chat

But we’re not done yet…

How to polish your ebook to make it shine brighter than a freshly-waxed Lamborghini

Every legit pesto chef worth their salt knows that the pesto isn't done until it’s seasoned to perfection.

Similarly, your ebook isn't ready until it's edited.

After getting your output from the “Electrifying Ebook Writer”, I use this 15-minute editing process:

How to publish your ebook on Gumroad and collect emails

Now that your ebook is ready to take over the world, it’s time to publish.

Gumroad is the easiest platform to publish your digital masterpiece.

After publishing, link your Gumroad page wherever you’re in touch with your customers:

• On your social media posts & profile

• In your newsletter

• On your website

Finally, a 1-2 sentence pitch for the product, like this:

“Want to write 1 week’s worth of selling content in 1 hour? Join the waitlist for the AI Audience Accelerator here:”

(see what I did there?)

Wrap up

Your boy is going hard into video creation for the course now. It’s a lot of fun!
I’m thinking about starting a Youtube Channel, should I do it?

Please let me know in the replies.

Keep diving,

Ole