Hey there, solopreneur!

If you’re honest with yourself, do you feel like your brand just feels kinda "Meh" and "So What?"

Yes, you're dropping value, but your audience engagement is about as stale as a 7-year-old churro?

Trust me, I've been down bad like that.

Nothing sucks more than shouting into the void.

But guess what?

There's actually a simple way to turn those silent spectators into roaring fans more passionate than the “Yellow Wall” of Borussia Dortmund.

A method for sparking such intense devotion, your followers will be tripping over themselves to fly your flag.

Today, we're diving into the art and science of turning your brand into a movement so powerful, your competitors will be green with envy:

You’ll learn:

• Why polarization is the key to building a passionate fanbase (hint: it's not as scary as it sounds)

• My "Movement Maker" AI prompt for uncovering the unshakable beliefs that will define your brand

• Real-world examples of how taking a stand can skyrocket your brand's impact and growth

Let’s. Get. Moving. 🏃‍♂️

How I Gained 100K Followers in Under 3 Months

As someone who's built a thriving online business from scratch, I know firsthand how game-changing the right strategies can be.

After losing nearly everything in the FTX crypto collapse, I was determined to rebuild stronger than ever.

That's when I discovered the power of AI for content creation.

By leveraging AI tools and frameworks, I was able to:

• Create a week's worth of high-quality content in just 1 hour

• Skyrocket my audience growth to 100K followers in 65 days

• Generate content that authentically resonated with my ideal audience

The results were so transformative that I knew I had to share my strategies with fellow solopreneurs.

And so, The AI Audience Accelerator was born.

>>> Click here to learn how The AI Audience Accelerator can help you kickstart and grow a thriving online business.

Why Polarization Is the Secret Sauce for Cooking Up a Cult-Like Following

Consider this all-too-common scenario:

You encounter a new player in your niche. Their content is... adequate. Unremarkable. Meh.

They clearly know their info, but their messaging has all the memorability of a mayonnaise sandwich on white bread.

Now, imagine this:

You stumble upon another brand that fearlessly takes a stand on a sizzling topic in your industry.

They're not afraid to rock the boat, to call out the elephant in the room, to rally their tribe around a shared vision.

Their content makes you feel SEEN. Understood.

Like you've finally found your tribe.

Which brand are you more likely to follow? To engage with?

It's a no-brainer.

In an ocean teeming with generic brands, the ones that STAND FOR SOMETHING are the ones that make waves.

A couple examples of creators who I think do this extremely well:

@levelsio, who stands against European regulation and stands for making Europe “innovate again.”

@thejustinwelsh, who stands against for the freedom solopreneurship provides and stands against the misery of working a job you hate.

Think about some of the most iconic brands out there:

• Apple, with their battle cry to "Think Different" in a sea of sameness

• Nike, with their unflinching endorsement of contentious characters like Colin Kaepernick

• Patagonia, with their unwavering commitment to environmental sustainability and activism

Love 'em or loathe 'em, these brands have one thing in common:

They're polarizing.

And that's precisely what makes them so potent.

By planting their flag on issues that strike a chord with their audience, they've transformed customers into crusaders.

But I know what you're thinking: "Won't I scare off potential customers if I'm too polarizing?"

And here's the uncomfortable truth:

Trying to appeal to everyone is the expressway to appealing to no one.

When you dilute your beliefs in an attempt to sidestep making people upset, you wind up with a forgettable, flavorless brand that stirs up zero fervor.

But when you stake your claim and shout your values from the hilltops?

You'll turn off some folks. And that's great — it's 100% worth it.

Because for every person you repel, you'll attract 10 more who are elated to have finally discovered a brand that speaks their lingo.

A brand they can believe in. A brand they'll go to bat for.

So how do you pinpoint what your brand should stand for (and against)?

How do you balance between bold and brash, polarizing and offensive?

That's where AI comes in to save the day.

With my prompt below, you can dig up the rock-solid beliefs that will form the foundation of your brand — and attract your most dedicated fans.

The “Movement Maker” Prompt

Feed your brand info into this prompt and watch AI uncover the bold stances that will get your audience fired up:

My brand is in the [NICHE] space, and our mission is to help [TARGET AUDIENCE] achieve [DESIRED OUTCOME].

We want to take bold stances on issues that matter deeply to our audience, even if it means ruffling some feathers. 

We'd rather have a small army of die-hard fans than a huge group of lukewarm followers.

Brainstorm 10 potentially controversial topics in our niche that we could take a stand on. 

For each topic, come up with 2-3 specific stances our brand could take.

The stances should be:

Aligned with our mission and values
Meaningful and relevant to our target audience
Bold and opinionated, but not needlessly offensive
Likely to spark passionate agreement from some and disagreement from others
Supported by clear reasoning and examples

Based on your analysis, recommend the top 3 stances our brand should adopt to become a polarizing, powerful movement. The stances should complement each other and paint a clear picture of what we believe in and why.
Summarize how these stances will help turn our followers into passionate fans, and repel those who aren't aligned with our mission.
Write the summary in a bold, opinionated manifesto style that showcases the passion behind our beliefs.

HOW TO USE THE MOVEMENT MAKER PROMPT:

1. Replace “[NICHE]” with your niche.

   • Example: “AI and online business.”

2. Replace “[TARGET AUDIENCE]” with the type of person your brand is aimed at helping.

   • Example: “solopreneurs”

3. Replace “[DESIRED OUTCOME]” with the end goal you aim to help these people achieve.

   • Example: “work less and earn more with AI-powered online business solutions.”

Here’s the output it gave me for the above examples:

These values and “mission statements” form the bedrock of my movement.

While many people stand against the evolution of AI (because it’ll take jobs, it’s not “human”, and countless other reasons), my brand stands for it and advocates for embracing AI.

This prompt helped confirm this, and also identify unique angles I can approach it from that I hadn’t thought of before.

I’m writing some tweet drafts about some of these as we speak.

Now, a word to the wise:

There's a fine line between being boldly opinionated and just being a jerk.

The aim isn't to stir up controversy for controversy's sake, but to stand firm in your values in a way that strikes a deep chord with your dream audience.

So take a sec to really reflect on what matters most to you and your brand.

What hills are you ready to die on? What beliefs course through your veins? What change do you ache to see in your industry and the world?

Then, let AI help you articulate those stances in a way that will make your followers want to tattoo your logo on their biceps (okay, maybe not that far, but you get the idea).

Because at the end of the day, a brand that stands for something is a brand that stands the test of time.

Keep diving,

Ole