Hey there, solopreneur!

Every business has a story, but not every story sells.

In the noisy world of online business, a well-crafted story isn't just nice to have…

It's your secret weapon for standing out, connecting deeply with your audience, and attracting raving fans like moths to a flame.

Think about the brands you love most.

Chances are, you're not just buying their products – you're buying into their story. That's the power we're tapping into today.

Today, we're diving deep into the art of weaving your business journey into a captivating Hero's Journey narrative that'll have your audience on the edge of their seats (and reaching for their wallets).

You'll discover:

• Why storytelling is the ultimate secret sauce for business growth

• The "Hero's Journey Blueprint" AI prompt for uncovering your own epic tale

• Real-world examples of how a well-crafted story skyrockets success

Let's. Get. Storytelling. 🤿

This newsletter is brought to you by The AI Course Blueprinter:

Find & Outline Your $100K+ Product Idea (in just 5 days, 100% free)

I create a free 5-day course for you to unlock your hidden expertise and create a profitable digital course—even if you're not tech-savvy or time-strapped.

You’ll learn how to:

• Rapidly identify your unique 'Zone of Genius'

• Validate course ideas with real audience feedback

• Design a 6-figure course blueprint using AI

• Overcome imposter syndrome and self-doubt

I used these exact systems to sell over $500K in digital products.

Now it's your turn. And it’s FREE.

» Click here to join hundreds of solopreneurs turning knowledge into passive income inside the AI Course Blueprinter.

Why Your Business Story is Your Most Valuable Asset

Imagine Nike without the tale of Phil Knight selling shoes out of his car. Or Apple without the legend of Steve Jobs and Wozniak tinkering in a garage.

These aren't just origin stories—they're the foundations of empires.

Take Airbnb, for instance. Their journey from air mattresses on living room floors to a global hospitality giant isn't just inspiring—it's relatable.

It makes us think, "If they can do it, maybe I can too."

Or consider my own journey as The AI Solopreneur.

My transformation from losing 90% of my net worth in the FTX crash to AI-powered success isn't just a catchy tagline—it's the heart of my story that resonates deeply with fellow entrepreneurs.

By openly sharing my setbacks and triumphs, I've built a community of loyal followers who see themselves in my journey.

You’re not just buying into my products — you’re investing in a shared vision of leveraging AI to overcome challenges and achieve freedom via solopreneurship.

These stories work because humans are hardwired for narrative.

Our ancestors gathered around fires, sharing tales that taught crucial survival skills and strengthened social bonds.

Today, our brains still light up like Christmas trees when we hear a good story, releasing oxytocin—the "trust hormone"—and forging emotional connections.

That's why the Hero's Journey framework, popularized by Joseph Campbell, is so powerful.

It taps into the archetypal story structure that's been captivating humans for millennia. Here's a brief breakdown:

1. Ordinary World: The hero's starting point, often dissatisfied or incomplete.

2. Call to Adventure: A challenge or opportunity presents itself.

3. Refusal of the Call: Initial doubts or fears surface.

4. Meeting the Mentor: Guidance arrives in some form.

5. Crossing the Threshold: Fully committing to the journey.

6. Tests, Allies, Enemies: Facing challenges and finding support.

7. Approach to the Inmost Cave: Preparing for the biggest challenge.

8. Ordeal: The darkest moment or greatest obstacle.

9. Reward: Overcoming the ordeal and gaining new insight or power.

10. The Road Back: Beginning to apply the new knowledge.

11. Resurrection: A final test that proves the hero's growth.

12. Return with the Elixir: Bringing benefits back to the ordinary world.

This framework works because it mirrors the human experience of growth and transformation.

It allows your audience to see themselves in your story, to root for you, and ultimately, to buy into your vision.

Now, here’s an essential caveat for successful brand storytelling:

Repetition is key when it comes to your business story.

You might worry about sounding like a broken record, but here's the truth:

Your audience needs to hear your story multiple times before it truly sinks in.

Why? Because people are bombarded with information every day.

They might catch snippets of your story here and there, but it takes repeated exposure for them to piece it all together and truly connect with your journey.

Moreover, your audience is constantly growing. Every time you share your story, you're reaching new followers who haven't heard it before. For them, it's fresh and exciting.

But here's the catch:

Crafting a truly compelling business story isn't as simple as rattling off a chronological list of events.

You need to tap into the timeless structure of the Hero's Journey – the same framework that's powered everything from ancient myths to Hollywood blockbusters.

And that's where AI comes in clutch.

With the right prompt, you can uncover the epic narrative hidden within your own business journey – faster than you can say "once upon a time."

The Hero’s Journey Blueprint

Ready to unearth the captivating story lurking in your business history?

Plug your experiences into this prompt and watch as AI transforms them into a narrative worthy of the silver screen:

I want you to help me craft a compelling Hero's Journey narrative for my business story. 

Here are the key events and milestones from my
journey:

[INSERT 5-7 KEY EVENTS/MILESTONES]

Please structure my story according to the classic Hero's Journey framework:

Ordinary World: Describe my initial situation and the status quo

Call to Adventure: What challenge or opportunity sparked my journey?

Refusal of the Call: What doubts or fears did I initially face?

Meeting the Mentor: Who or what provided guidance or inspiration?

Crossing the Threshold: The moment I fully committed to my path

Tests, Allies, Enemies: Key challenges and supporters along the way

Approach to the Inmost Cave: The biggest obstacle or turning point

Ordeal: The darkest moment or greatest challenge I faced

Reward: What I gained or learned from overcoming the Ordeal

The Road Back: How I began to apply my new knowledge/skills

Resurrection: A final test or challenge that proved my growth
Return with the Elixir: How my journey has transformed me and benefits others

For each stage, provide 2-3 sentences that vividly describe the events, emotions, and stakes involved. 
Use specific details, numbers (if applicable) and
sensory language to bring the story to life.

The overall tone should be inspiring and relatable, highlighting both the struggles and triumphs of my journey.

End with a powerful statement about how this journey has shaped my business mission and the value I now offer to others.

HOW TO USE THE HERO’S JOURNEY BLUEPRINT PROMPT:

1. In [INSERT 5-7 KEY EVENTS/MILESTONES], list the most significant moments from your business journey. Include both highs and lows for maximum impact.

   • Example (using my own story):

     • Was a full-time successful crypto trader

     • Lost almost my entire net worth in FTX crash (Nov 2022)

     • Discovered ChatGPT, dove into AI-powered solopreneurship

     • Grew to 150k+ Twitter followers in first year

     • Built 2 digital products on using AI to grow an audience and build a course

     • Generated $500,000+ in revenue

     • Featured in major publications, speaking gigs at conferences

     • Constant outreach from CEOs and potential partners

2. Let AI work its magic, then review and personalize the output to ensure it truly captures your unique voice and experience.

Here's a snippet of how AI transformed my journey into a Hero's Journey narrative:

See how much more compelling this is than just a dry list of achievements?

This is invaluable material. The output helped me find new angles of my own story that I now realize I should lean into more.

You should incorporate these new story angles into your marketing emails, social media posts, landing pages, etc to grow your loyal fanbase.

Now it's your turn to uncover the epic narrative hidden in your own business journey.

Use the Hero's Journey Blueprint prompt to transform your experiences into a story that'll have your audience hanging on every word.

Remember, your story is your superpower.

Don't be afraid to get vulnerable, share your struggles, and let your audience see the real human behind the business.

After all, people don't just buy products or services – they buy into stories and the people behind them.

Now if you'll excuse me, I'm off to practice my "once upon a time" voice for my next viral Twitter thread.

Keep diving,

Ole