- Ole Lehmann (The AI Solopreneur)
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- đ How to Start With Why like Simon Sinek & Create a "Why" that Attracts Customers
đ How to Start With Why like Simon Sinek & Create a "Why" that Attracts Customers
written by a founder who 10x'd his revenue by clarifying his "why"
Read time: 5.152 minutes
Solopreneur,
Ever wondered why some solopreneurs seem to magnetically attract success, while others struggle to get their message across?
Thereâs a simple reason why two people can do the same thing and yet get widely different outcomes.
The answer often lies not in what they do, but in why they do it.
I learned this the hard way.
Back in 2022, Iâd invested $5,000+ into content coaching and was trying to get my socials off the ground.
I did everything the fastest-growing creators did⌠but it didnât work for me.
You may feel the same way right now.
It wasnât until months after founding the AI Solopreneur in 2023 that I realized:
All this time, a simple truth had kept me from growing a brand:
It's not about what you do, but why you do it.
When it clicked, my revenue went brrrrrrrrr.
Take my first course, the AI Audience Accelerator, as an example:
My âwhyâ was that creators shouldnât have to spend 15 hours a week to create content that fails, because Iâd done that myself (and it sucked).
That âwhyâ resonated so strongly with people that the course brought in 10x the revenue I expected.
Today, I want to help you unlock your why.
Weâll cover:
Why Starting With "Why" Unlocks Exponential Growth
How to discover your why in 5 Minutes with the D.R.E.A.M Framework
How to find your âWhyâ, clarify your business, and get more customers with WhyGPT
Letâs d-d-d-d-dive in! đ¤ż
9 months ago, the FTX scam stole my hard-earned money.
But through consistent content creation and the use of AI, I was able to get back on my feet again in record time.
Thatâs why I built my course, the AI Audience Accelerator.
It will teach you:
How to create a week's worth of content in 1 hour
How to create content that sounds like YOU
AI Systems that skyrocketed my growth
1820 people joined the course and their reviews are incredible.
Why Starting With "Why" Unlocks Exponential Growth
Big facts: if you wanna blow up your biz, you gotta nail your why.
Simon Sinek is the guy to identify your âWhyâ. His book âStart with Whyâ sold over 1 million copies and his Youtube video on the same thing got 11 million views.
The idea is simple:
Inspire first by starting with why.
In other words, communicate the purpose, cause or belief that drives you before explaining the what or how.
If youâre a tactical person like me, this may sound like philosophical BS at first.
But it makes all the difference in sales and positioning:
People may forget your offer, but they won't forget what you stand for.
For example, who would you rather buy from:
a) No Why: An automation agency that only does automation because they want to earn money
Or
b) Compelling Why: âI founded my automation agency because I saw so many inefficiencies in the bureaucracy of German tax filings that I wanted to alleviate Germans from this painful experience once and for all. Thatâs why I help German startups to automate their tax filingâ
Jokes asideâŚ
âŚthe second statement makes you feel like the agency does this because of a bigger purpose than money (which ironically helps them make more money).
The why is the story, the explanation, the context for everything you do.
Itâs the one thing thatâll stick with people.
You know youâve struck the right cord when people start to tell you they love you because they believe in your cause.
How to discover your why in 5 Minutes with the D.R.E.A.M Framework
The nr. 1 reason why most businesses donât benefit from the âStart with Whyâ approach is that they canât define their âWhyâ.
Donât be one of them.
Assume your why is within you already - and follow my DREAM framework to get it on paper:
D - Discover Your Passions
Your passion holds clues about your purpose.
Ask yourself:
What do I love working on so much that Iâd have no problem spending a Sunday afternoon with it?
For example:
My passion is helping individuals leverage AI to grow businesses with less time and effort. Teaching people excites me.
R - Reveal Your Talents
Your talents point to the unique value you can provide.
Consider:
What skills do your friends ask you to help them with?
Which skills have helped you make the most money?
For example:
I have an intuitive sense of how to communicate complex ideas in simple ways. And I'm skilled at leveraging technology like AI for business growth.
E - Envision Your Future
Your vision reveals your why.
If you knew you couldnât fail, what would you focus on, and what impact would you make?
For example:
I would create a world where people from all backgrounds can access the knowledge and tools to build location-independent income streams and fulfilling lives.
A - Assess Your Values
Your values highlight what matters most.
What principles guide your moves?
For example:
Freedom, empowerment, transparency, and leverage guide my decisions and offerings.
M - Mold Your Why
Combine the previous steps into 1-2 sentences that capture your essence and impact only you can make.
For example:
I aim to leverage AI technology to empower overlooked individuals with the skills and mindsets to build location-independent incomes and fulfilled lives.
Then, USE it.
Your audience learns through repetition only.
Every content piece, profile, and website you have is valuable real estate to spread your why.
How to find your âWhyâ, clarify your business, and get more customers with WhyGPT
WhyGPT is a GPT that I trained to help you find your Why through an interactive journaling exercise.
How it works:
You start a conversation with WhyGPT
It walks you through the DREAM frameworks
Whenever you struggle, it will help you clarify
By using it, youâll have a mentor that helps you draft your âWhyâ statement.
Hereâs a sample chat of how I use it:
HOW TO USE WHYGPT:
1) Click this link to access WhyGPT
2) Start a conversation by clicking the pre-made prompt
3) Go through the journaling exercise
Pro tip: I love doing exercises like this while walking in the GPT app - simply activate the voice function and have a conversation with WhyGPT
WRAP UP
WHAT YOU LEARNED TODAY
Why Starting With "Why" Unlocks Exponential Growth
How to discover your why in 5 Minutes with the D.R.E.A.M Framework
How to find your âWhyâ, clarify your business, and get more customers with WhyGPT
Do you know when you must sneeze because you stare into the sun to take a pic?
It happened three times before I could take this shot.
Thatâs what I call commitment!
Keep diving,
Ole
What did you think about today's edition? |
P.S.
I made over $300,000 in 150 days selling my online course. Iâm now creating a course on how to use AI to build and sell a digital product in record time (without being an expert or paying 10k to consultants)
Donât have an audience yet to sell to?
No problem, my last course will help you create 1 weekâs worth of content
in 1 hour using AI and grow your audience.