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- 🐙 The True Cost of Audience-Building
🐙 The True Cost of Audience-Building
the 780-hour / $117,000 question you must ask yourself
Ole Lehmann
July 29, 2024 • Estimated Reading Time: 8 minutes
Hey there, solopreneur!
We've covered a lot this week, from finding your niche to mastering AI-powered content creation.
Today, let's talk about something that might make you uncomfortable:
The true cost of building an audience manually in 2024.
Here's a thought that keeps me up at night:
You only have 50-60 summers left (if you're lucky)...
Should you really spend them glued to a screen, churning out content that might not even move the needle?
I certainly don’t.
People like to say "building an audience is free,” but that's a myth.
It's costing you something far more precious than money:
Your time.
Let me break it down:
Most successful creators spend at least 15 hours a week on content creation. That's 780 hours a year.
If we value your time conservatively at $150/hour (almost all 6 and 7-figure solopreneurs value their time higher than this), that's $117,000 worth of time annually.
Staggering, isn't it?
But here's what I've noticed:
Virtually every 6-figure creator I know uses AI as an integral part of their daily workflow.
It's not just a nice-to-have anymore — it's becoming essential for staying competitive.
And yet, despite all the buzz, the vast majority of solopreneurs are still not leveraging AI effectively.
Most are intimidated by the technology, unsure how to integrate it into their workflow, or simply unaware of its true potential.
This gap presents an enormous opportunity for those willing to embrace AI. It's your chance to gain a significant edge over your competition.
Think about it: while others are still doing things the old way, you could be:
Producing high-quality content at 10x the speed
Getting AI-assisted insights for strategic decision-making
Automating tedious tasks that once ate up hours of your day
In essence, AI is your "unfair advantage" in today's digital landscape.
It's like having a superpower that most of your competitors haven't even discovered yet.
This shift isn't about working harder—it's about working smarter.
As we wrap up this email series, I encourage you to think about your content creation process.
Are you spending your time in the most effective way possible?
Are there areas where AI could help you work more efficiently?
Remember, in the AI age, your most valuable asset isn't just your creativity—it's your ability to direct and amplify that creativity using the right tools.
If you're interested in diving deeper into AI-powered content creation, check out The AI Audience Accelerator.
It's designed to help you leverage these tools effectively, saving you time while growing your audience.
For just $247, you get:
Proven AI systems to build a highly engaged audience
Techniques to 10x your content creation speed
Methods to generate viral-worthy ideas on demand
All packaged into one step-by-step course with easy frameworks and proven templates.
When you consider the potential return on investment, $247 is a drop in the bucket.
Let's break it down:
If this course saves you just 2 hours a week (and it'll likely save you much more), that's 104 hours a year.
At $150/hour, that's $15,600 worth of time saved annually.
Factor in the potential 6-figure earnings from a growing, engaged audience, and you're looking at a massive ROI.
Plus, consider the opportunity cost of not leveraging AI effectively.
While others are struggling to keep up, you'll be miles ahead, positioning yourself as a leader in your niche.
The AI Audience Accelerator is an investment in your future as a creator and entrepreneur.
It's about working smarter, not harder, and setting yourself up for long-term success in the AI-driven digital economy.
Of course, I can't promise you'll hit 100k followers in 65 days like I did.
But if you put in the work to upskill yourself with AI, I CAN promise:
You'll grow your audience faster (and better)
You'll escape the content treadmill and actually leverage your audience
You'll have frameworks that make content creation feel effortless
In essence, you're not just buying a course.
You're buying back your time, amplifying your creativity, and investing in a skill set that will pay dividends for years to come.
Ready to transform your content creation process and accelerate your path to success?
And if you’re still on the fence, I’ll help you address some common questions:
Q: Is this just a list of prompts?
A: Nope. It's a comprehensive video course with all my AI systems for audience growth, leverage, and content strategy. That’s right, in addition to text there’s videos for every lesson where I hold your hand and walk you through exactly how to effectively use every prompt and AI system.
Q: What if I'm not a great writer?
A: That's the beauty of AI. This course teaches you to leverage ChatGPT and Claude to elevate your writing, regardless of your current skill level.
Q: Will this work for my specific niche or industry?
A: Yes, this course is designed to work across various niches and industries. It's an incredibly versatile course that allows for your own custom inputs in the AI systems and prompts, adapting to your specific needs. Students have successfully applied these techniques in diverse niches such as:
Sustainable fashion
Cryptocurrency trading
Mindfulness coaching
The AI Audience Accelerator teaches you to tailor AI tools to your unique voice and audience, making it effective regardless of your industry or niche.
Q: What if I haven’t decided on a niche yet?
A: The course provides dedicated prompts and AI systems to help you capitalize on your perfect niche. It analyzes your unique interests/skillsets and combine it with profitable market opportunities to identify your zone of genius.
Q: Do I need technical skills or coding knowledge to benefit from this course?
A: Nope. This course is designed for non-technical users and focuses on practical application, not technical understanding. The included "ChatGPT Crash Course" module will make you proficient quickly without delving into complex details. If you know how to type, you can use this AI course.
Q: What AI tools are covered in this course?
A: The AI Audience Accelerator primarily focuses on AI models like ChatGPT and Claude for content creation and audience growth. It also covers text-to-image tools like Midjourney for improving your brand’s visual design.
Q: How does this help me make money, and not just grow an audience?
A: This video course is designed to help you with monetization through:
Creating a content strategy funnel that makes you money
Teaching you to write newsletters that turn readers into buyers
Generating lead magnets to attract potential customers
Building authority in your niche, making your offers more appealing
Freeing up time from content creation to focus on business development
I emphasize building a monetizable audience, not just growing follower numbers.
At $247, it's not just an investment — it's buying back your time and multiplying your creative output.
Just like it’s done for countless solopreneurs already. Listen to Benjamin and Bernhard’s AAA experience:
Whatever path you choose, keep learning, keep creating, and make the most of every summer you have.
To your continued growth,
Ole
P.S. — For the next 24 hours only, I'm offering 3 powerful new modules that have dramatically changed my own business:
Uncover Your Million-Dollar Niche with Naval’s “Niche Redefiner”
Remix Viral Content to Predictably Go Viral with the “Content Coup”
Go Viral on Twitter with 2 Proven Hook Writing Prompts
I've decided to include these as bonuses for the next 24 hours ONLY. They've been absolute game-changers for me, and I believe they could have the same impact for you. If you've been looking for that extra edge, I think you’ll really enjoy these.