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In this edition, you’ll learn how to build out an offer stack like this:

Greet from the deep,

Do you ever feel like you’ve hit a revenue ceiling in your business?

No matter how hard you hustle to get new customers, your income seems stuck.

What if I told you the easiest way to increase your revenue isn’t by getting new customers, but by upselling existing ones?

That’s right…

It’s often 10x easier to make more money from current customers than new ones.

But…

You need a solid offer stack to increase your earnings per customer.

An offer stack is a progression of valuable offers, where each new offer builds on the last. By moving customers up the stack, you can substantially increase customer lifetime value.

Today you’ll discover:

• Why you need an offer stack to break through revenue plateaus

• Understand Alex Hormozi’s Problem-Solution Cycle (and make $$$ from it)

• How to use the simple PEEK formula to design irresistible upsell offers (that your customers actually want)

• How to effortlessly create a 3-tier offer stack with the Offer Stack Otto prompt

Let’s d-d-d-d-dive in! 🤿

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Why you need an offer stack to break through revenue plateaus

Solopreneur, have you ever felt like you've hit a revenue ceiling?

No matter how many customers you acquire or how hard you work, your income seems stuck at a certain level.

If that’s the case, this is your problem:

Most solopreneurs rely on a linear growth model, where revenue is directly tied to hours worked.

But, as you know, there are only so many hours you can sell NFT art of pizza on the internet.

You can’t rely on working more to make more.

What you need instead is an exponential growth model, where each customer pays you more money over time.

The key to increasing your revenue per customer is understanding the Problem-Solution Cycle.

The Problem-Solution Cycle means that every time you solve a problem for a customer, you create a new, more valuable one.

If you’re only solving 1 problem for your customer, you’re leaving money off the table.

Rather than providing a one-time fix, you can create an offer stack that solves the next problem, and the one after that.

To be clear - I’m NOT talking about broadening your offer.

I’m talking about providing more solutions in the niche you’re already in.

For example, if you’re ghostwriting sales funnels, your offer right now may be:

1) I ghostwrite your 7-step sales funnel for a one-time $5,000

A sales funnel needs recurring optimization to become effective.

So you could easily 2X or even 3X your earnings per customer by building out the offer stack:

I added 2 things to this ghostwriters’ offer stack:

1) Monthly optimization retainer: I analyse your sales funnel and find bottlenecks, then create solutions to increase the conversion

2) Quarterly major overhaul: I re-write the 3 worst-performing steps of the funnel to increase your revenue from the funnel

If the funnel is live for 6 months, you’d earn $16,000 with this offer.

That’s $11,000 more than with the old one.

(and this is all just 1 client)

By moving clients up the offer stack, you break through revenue plateaus.

You still need to acquire more clients - but again, upselling your existing ones is 10X easier than closing a cold lead.

Now let's look at how to easily design a layered offer stack...

How to use the simple PEEK formula to design irresistible upsell offers (that your customers actually want)

The key to getting customers to buy from you again is giving them an irresistible offer that provides extreme value.

To design one, follow my simple PEEK formula:

P - Predict Problems

Identify the next logical problem your solution will create.

Look ahead after your initial solution is implemented.

• What new problems will arise that you can solve?

• What’s the next thing they will need?

Then…

E - Exclusive Solution

Design a premium solution to that next problem.

Create a high-end offer to address the next problem.

Often, the new solution falls into one of these three buckets:

1) Optimization: Most one-time offers benefit from continous optimization

2) Ascension: Can you offer a more advanced form of your current service?

3) Expansion: Does it make sense to build out a new service?

(use expansion at caution)

Once you got your new offer…

E - Envision Tomorrow

Provide a glimpse of the future to spark desire among your clients.

Your “old” offer is still the first thing you sell.

But you should always “future-pace” your clients on what will happen after that’s built out.

The key lies in making this sound EXCITING, not like a new problem.

You can use this template:

“Once we’ve built out [INSERT YOUR FIRST SERVICE], you’ll face a very convenient problem; [NEW PROBLEM] will happen, and then the next thing you should do is [INSERT YOUR NEXT OFFER] to [GET BENEFIT].”

K - Key Step Framing

Frame your solution as the only logical next step.

Make choosing your offer feel inevitable by referencing your existing relationship and showing how seamlessly it addresses your customers’ upcoming needs.

Again, make the “next step” obvious to your customer.

The clearer the path, the more clients will dare to travel it.

But this wouldn’t be the AI Solopreneur newsletter if I wouldn’t show you a way to do this in 1 minute with AI:

How to effortlessly create a 3-tier offer stack with the Offer Stack Otto prompt

Creating an offer stack from scratch can be tough.

You have to come up with multiple compelling offers that logically build on each other. And they need to be priced attractively at each tier.

That’s why I created Offer Stack Otto - an AI assistant specialized in easily designing layered offer stacks.

Here is how simple it is:

I want you to act as Offer Stack Otto, an AI specialized in creating offer stacks.

Your job is to design a 3 tier offer stack for my business.

For context, I offer to [INSERT DESCRIPTION OF  CORE OFFER]. 

My target customer is [INSERT DESCRIPTION OF TARGET CUSTOMER].

For the lowest tier, provide an entry-level offer. For the middle tier, design a premium version. For the highest tier, create a high-touch service offer.

Make sure each tier clearly builds on the previous one and is priced accordingly higher. Please provide a 1 sentence explanation for each tier on the added value it provides over lower tiers.

Your output should be formatted like this:

[OFFER STACK THESIS]

[OFFER 1]: [DESCRIPTION OF OFFER]

Price: [INSERT PRICING]

[OFFER 2]: [DESCRIPTION OF OFFER]

Price: [INSERT PRICING]

[OFFER 3]: [DESCRIPTION OF OFFER]

Price: [INSERT PRICING]

[GUIDE ON HOW TO BUILD OUT THE OFFER STACK]


In the [OFFER STACK THESIS] placeholder, explain why you think this offer stack will work for me.

In the [GUIDE ON HOW TO BUILD OUT THE OFFER STACK] placeholder, provide me with a full guide on how to build out the offer stack you described following the PEEK framework:

P - Predict Problems

Identify the next logical problem your solution will create.

Look ahead after your initial solution is implemented. 

What new problems will arise that you can solve?

What’s the next thing they will need?

Then…

E - Exclusive Solution

Design a premium solution to that next problem.

Create a high-end offer to address the next problem.

Often, the new solution falls into one of these three buckets:

1) Optimization: Most one-time offers benefit from continous optimization

2) Ascension: Can you offer a more advanced form of your current service?

3) Expansion: Does it make sense to build out a new service? 

(use expansion at caution)

Once you got your new offer…

E - Envision Tomorrow 

Provide a glimpse of the future to spark desire among your clients.

Your “old” offer is still the first thing you sell. 

But you should always “future-pace” your clients on what will happen after that’s built out.

The key lies in making this sound EXCITING, not like a new problem.

You can use this template:

“Once we’ve built out [INSERT YOUR FIRST SERVICE], you’ll face a very convenient problem; [NEW PROBLEM] will happen, and then the next thing you should do is [INSERT YOUR NEXT OFFER] to [GET BENEFIT].”

K - Key Step Framing 

Frame your solution as the only logical next step.

Make choosing your offer feel inevitable by referencing your existing relationship and showing how seamlessly it addresses your customers’ upcoming needs.

Again, make the “next step” obvious to your customer.

The clearer the path, the more clients will dare to travel it.

To clarify what I mean by offer stacking:

Most solopreneurs rely on a linear growth model, where revenue is directly tied to hours worked. 

But, as you know, there are only so many hours you can sell NFT art of pizza on the internet.

You can’t rely on working more to make more.

What you need instead is an exponential growth model, where each customer pays you more money over time.

The key to increasing your revenue per customer is understanding the Problem-Solution Cycle.

“Every problem has a solution. Every solution reveals more problems.”

Alex Hormozi in his book $100M Leads

The Problem-Solution Cycle means that every time you solve a problem for a customer, you create a new, more valuable one. 

The Problem-Solution Cycle

If you’re only solving 1 problem for your customer, you’re leaving money off the table.

Rather than providing a one-time fix, you can create an offer stack that solves the next problem, and the one after that.

To be clear - I’m NOT talking about broadening your offer. 

I’m talking about providing more solutions in the niche you’re already in.

For example:

Say I'm ghostwriting sales funnels. The offer I feed you may be: 

1) I ghostwrite your 7-step sales funnel for a one-time $5,000

But a sales funnel needs recurring optimization to become effective.

So I could easily 2X or even 3X your earnings per customer by building out an offer stack.

For example, your offer stack for this ghostwriter could add:

1) Monthly optimization retainer: I analyse your sales funnel and find bottlenecks, then create solutions to increase the conversion ($1000 per month)

2) Quarterly major overhaul: I re-write the 3 worst-performing steps of the funnel to increase your revenue from the funnel ($2,500 every quarter)

If the funnel is live for 6 months, you’d earn $16,000 with this offer.

That’s $11,000 more than with the old one (that was just $5000)

Here’s an example of it’s output:

Continue the chat

WRAP UP

My mouth is burning.

Every year I forget that my European “medium-spicey” is thai for

“completely-destroy-my-life”.

Hot food, hot weather, I guess it’s a match.

Keep diving,

Ole

P.S.

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