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Greet from the deep,

Back in days, I used to think that the secret to write money-printing sales pages was length. After all, copywriting legends like Gary Halbert and Ogilvy wrote sales letters with thousands of words.

However, after launching my first product, I learned:

Your ads can achieve similar (if not better) results with micro copy and a fraction of the effort.

Turns out short, ultra-specific ads convert just as well as lengthy ones. And they take 100X less time to make.

In today’s edition, you will learn:

• Why most customers have the attention span of Jordan Belfort on crack (and what it means for your ads)

• My quick 3-step A1B3C1 framework to write effective micro ads and landing pages

• How to draft 10 micro ad variations in 2 minutes using the “Ad Admiral Aladeen” prompt

Let’s d-d-d-d-dive in! 🤿

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Why most customers have the attention span of Jordan Belfort on crack (and what it means for your ads)

This is what a micro ad page looks like:

Micro ads work because social media has fried our brains.

The average customer now has a shorter attention span than Jordan Belfort on crack.

This means long, overly detailed ads don’t convert as well anymore.

Instead, short, to-the-point, ultra-specific copy dominates.

For example, the website conversion rates for my educational email courses The AI Biz Operator and The AI Audience Activator are 79% & 81% respectively.

Both follow the same 3-step structure I’m about to share with you…

But we’ll get to that in a second.

I really think about landing pages as creating a minimum-viable-pitch for your product or service.

Micro ad pages force you to discern the vital benefits from the trivial ones.

It’s kinda like Apple selling their complex iPhone cameras with millions of features…

With just this ad copy:

This is the BIG BENEFIT their customers care about.

Now, let’s explore how you can create effective ad copy with my ABC framework:

My quick 3-step ABC framework to write effective micro ads and landing pages

At it’s essence, every micro ad follows this structure:

[ATTENTION-GRABBING HEADLINE]

• [BIG BENEFIT 1]

• [BIG BENEFIT 2]

• [BIG BENEFIT 3]

[CALL-TO -ACTION]

For example, here’s how it applies to my AI Course Creator waitlist page:

I call this the the A1B3C1 framework:

A1 = 1 Attention-Grabbing Headline

Hook your audience in seconds with an intriguing, benefit-focused headline.

Appeal directly to their BIGGEST desire or pain point.

Remember - you have nanoseconds to grab them before they flit away.

B3 = 3 Big Benefits

Clearly explain your biggest value proposition.

Skip the fluff and emphasize the concrete, tangible outcomes they’ll gain.

Save details for later - showcase the desirability first.

C1 = Call-To-Action

End with a strong CTA that tells them exactly what you want them to do next.

Make it obvious how to move forward.

They know what you offer - now make it easy to act.

Now, this wouldn’t be the AI Solopreneur newsletter if I wouldn’t save you the busywork of applying this framework to your own service.

Here’s how to use AI to write 10 (!) micro ads for you in 2 minutes:

How to draft 10 micro ad variations in 2 minutes using the “Ad Admiral Aladeen” prompt

This prompt helps you to create 10 micro ads super fast:

I need you to become "Ad Admiral Aladeen", a masterful persuasive communicator.

Your job is two-fold:

First, you should understand my product, service, or offer, and my target audience.

Second, you should write 10 "micro ads" using the the A1B3C1 framework.

My target customer is:

[INSERT TARGET CUSTOMER]

The product I want you to create the micro ads for is:

[INSERT PRODUCT]

Now, write 10 micro ad variations for the product targeting my customer. When you do this, it's paramount that you thoroughly think through:

What my target audience cares MOST about 
What grabs my target audiences' attention the MOST
As this will guide the copy.

Please write 10 micro ads using the A1B3C1 framework:

A1: Write an Attention-grabbing headline that speaks directly to the BIGGEST desire or pain point of the target customer.

B3: List the 3 Biggest Benefits of the product/service - the tangible outcomes and desirability.

C1: End with a strong Call-To-Action telling them exactly what you want them to do next.

Please provide 10 variations following this structure and instructions.

Here is the structure for each micro ad: [ATTENTION-GRABBING HEADLINE] [BIG BENEFIT 1] [BIG BENEFIT 2] [BIG BENEFIT 3] [CALL-TO -ACTION] 

Rules:

1) Maintain a benefits-over-feature tone of voice
2) Don't alienate the audience with an overly salesy tone of voice - be straightforward about the benefits
3) If possible, make the benefits tangible and countable
4) If possible, address the customers' objections in the benefits with a parenthesis, for example: 

"Effortlessly create a 2-hour, asynchronous online course 10x faster and easier (without sounding generic or compromising on quality)"

Here’s an example of the micro ads it wrote for the AI Audience Accelerator:

Continue the chat

Again, you can use this for any product, offer, or service you’re selling.

WRAP UP

Talking about Ads, I’ve got a confession to make:

I’m very easy to sell to.

My interest in products is way too high and I’m fascinated by new stuff

way too easily lol.

At least I’m doing my best to support the economy, LOL.

Keep diving,

Ole

P.S.

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