- Ole Lehmann
- Posts
- 🐙 How to use ChatGPT to build Naval's personal monopoly
🐙 How to use ChatGPT to build Naval's personal monopoly
Enter a competition-less market and let your customers come to you
Read time: 5 minutes | Sponsor this newsletter
Greet from the deep,
Today, we’ll dive into how to use ChatGPT to build your very own personal monopoly.
And when I say personal monopoly, I’m not talking about your own Monopoly board…
… but I mean a business no one else can compete with.
The principles I’ll share helped me create my own monopoly with the world’s first Twitter account for AI Solopreneurs, and grow past 100,000 Twitter followers in 65 days.
On that note, I just opened up the waitlist for AI Audience Accelerator - my first course.
If you want to learn how to use ChatGPT to create 1 week’s worth of content that sounds like you in one hour, sign up here:
But now, let’s d-d-d-d-dive in! 🤿
From our partners
Have you ever tried to pay attention to a call while taking notes?
It’s more complicated than skateboarding while you juggle.
tl;dv is an AI note-taking tool that lets you focus on the conversation while AI takes care of everything else.
It helps you to:
Generate instant summaries
Transcribe conversations
Mark key moments
It works in over 30 languages and you can even create highlight clips from AI summaries.
How to avoid competition by creating a personal monopoly
“Competition is for losers!”
- my girlfriend screamed at me after I lapped her in Mario Kart.
And she’s right.
Competition is for losers, because it squeezes your market share, your margins, and your profits.
This is where Naval Ravikant’s personal monopoly comes in.
His idea is that “no one can compete with you at being you”.
In other words, creating your personal monopoly means leveraging your unique personality and knowledge set to create a competition-less market.
And while Naval referred to building a personal knowledge set, you can apply the same logic to business:
If you’re the only business in the world to solve 1 specific problem, you don’t have any competition.
But how do you differentiate yourself?
3 ways to differentiate yourself and create a personal monopoly
1. Differentiate on who you serve
Specialize to a point where your competition looks generic.
For example, say you’re an email copywriter.
There's:
100,000s of email copywriters
10,000s of email copywriters writing for e-commerce stores
1 email copywriter writing welcome sequences for environmentally-conscious, female-oriented e-commerce brands
Who do you think is getting more business opportunities?
The ultra-specific one, because they have no competition.
Niching down feels scary, but I’d always rather 1 of 1, than 1 of 100,000.
2. Differentiate on how you solve the problem
Solve an existing problem in a unique way.
There’s 1000 ways to solve any problem - but we often only see the most conventional one.
You could hire a plumber to fix your broken sink…
…or you could buy ramen noodles.
(I can’t believe I’m using this as an example)
Educate your audience on why your solution is different (and better) than the regular approach.
3. Differentiate on why you solve the problem
You can also differentiate yourself by having a unique motive for solving the problem.
For example, clothing brand Patagonia differentiated themselves from millions of other brands by taking a stand for the environment, using recycled materials and sponsoring sustainability initiatives.
Differentiating on your “why” works best if it is relatable to your customers.
3 WAYS TO DIFFERENTIATE YOURSELF
Differentiate on who you serve
Differentiate on how you solve the problem
Differentiate on why you solve the problem
Prompt: The Magic Monopoly Maker
This ChatGPT prompt applies the principles of personal monopoly creation to your situation:
I need you to suggest "personal monopolies" for me based on my situation.
A personal monopoly is something that:
1) I am uniquely good at
2) Nobody else is doing
3) The market has demand for
4 ways to create a personal monopoly or are:
1) Solving a new problem no one else is solving
2) Solving an existing problem for an ultra-specific target customer
3) Solving an existing problem with a unique mechanism
4) Solving an existing problem because of a unique motivation
For context, [ADD CONTEXT]
Now, based on my context, come up with 10 ideas for personal monopolies for me, and for each add one sentence explaining why you see this as an opportunity.
To get the best possible results, make sure to give as broad context of your skills & experience as possible.
ChatGPT had some pretty solid advice for my personal monopolies:
PROMPT OVERVIEW: THE MAGIC MONOPOLY MAKER
This prompt helps you identify personal monopoly opportunities
Give broad and specific context for the best results
The output also provides a motivation for each monopoly idea
Wrap up
WHAT YOU LEARNED TODAY:
How to avoid competition by creating a personal monopoly
3 ways to differentiate yourself and create a personal monopoly
How to use the Magic Monopoly Maker to find your personal monopoly
Some of you might know, I’m a big fan of ice cubes in my beer. So if this AI thing doesn’t turn out as expected, I’ll still have my plan B that includes a beer with ice cubes monopoly….
Keep diving,
Ole
PS. As you’re reading this, I’m building out my first course, the AI Audience Accelerator. If you want to learn how to effortlessly write a week’s worth of content that sounds like you in 1 hour, register your interest here.
What did you think about today's edition? |