- Ole Lehmann (The AI Solopreneur)
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đ How to use ChatGPT as your sales coach
Learn how to sell like a professional
Read time: 5 minutes | Sponsor this newsletter
Greet from the deep,
Itâs Ole from the AI Solopreneur here.
Today, Iâm bringing you hotter sales tips than a jalapeĂąo in a sauna.
SeeâŚ
Selling is one of the most fundamental skills of succeeding as a solopreneur.
Master it, and you can print money with almost any product.
But the problem is:
Getting good at sales takes time and reps.
Especially in the beginning, I had no confidence in how to handle sales conversations in the DMs.
Thatâs why I built you a ChatGPT sales conversation coach that helps you sell in your direct messages (DMs).
By the end of this email, youâll know all the DM-selling basics you need to land your first $1,000+ customer.
Ready?
Letâs dive in!
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The Only 5 Sales Principles You Need To Close Your First Client
If I had to start all over again, Iâd be able to get my first client with just 5 sales tips:
1. Educate, Don't Sell
Amateurs ask prospects if they want to buy their stuff.
Professionals give away free consulting to educate customers on why they need their service.
For example, if you are a Twitter ghostwriter, give your prospect feedback on their past tweets to demonstrate expertise.
Donât think about selling as selling.
Rather, think about it as educating and giving your prospects so much value that THEY ask you what you offer.
Because of the reciprocity bias, we donât like feeling indebted to anyone - if you give enough value, your prospects will eventually get uncomfortable about not giving you something back.
2. The Personal Touch
Include a personalised compliment every time you send out a cold outreach sales message.
Why?
Because it shows youâve done your homework.
For example, if 2 website designer reached out to you, who would you respond to:
âHey, your website looks great Iâd love to make it even betterâ
âHey, I noticed that the menu bar on your website doesnât appear on X and Y page, and itâs probably worsening your conversion rate and sales. You can solve this by doing XYZ.â
Of course youâd go with the second designer because they:
Educated you on a problem you didnât know you have
Also told you why itâs an urgent problem you need to solve
Also offered a solution to the urgent problem
âŚall in just 2 sentences!
3. Casual Friday, Every Day
Make your DMs feel like youâre sitting next to your prospect sipping a chilled mojito at a beach bar.
Not too informal, but friendly and relaxed.
Remember, you're not proposing marriage, just a casual chat.
This makes the prospect feel more comfortable and makes you sound more experienced (amateurs always try to be overly formal).
4. Strike the deal with confidence
After youâve consulted the prospect for free and showed them your offer, itâs time to seal the deal.
Ideally, you do this on a call.
Amateurs collect money like this:
âCan you pay me $2000 please?â
Donât ever ask for money - this puts the power in your prospects hands.
Instead, say:
âIâll send you the $2000 invoice nowâ
That way, you sound as if youâve done it a hundred times before and as if the price is non-negotiable.
5. What to do if the prospect doesnât agree on the price
If your prospect doesnât agree on your initial price - thatâs fine.
You can either let it be, or you can lower your price, and downsell yourself.
But hereâs the challenge:
If you donât downsell properly, you kill your credibility and lose the deal.
To lower your price in a legitimate way, you must always give a reason for why you decrease the price.
For example:
âSure, Iâd be happy to lower the price to $3,000 if you wouldnât mind introducing me to 2-3 people who might be interested in my service to cover my costsâ
Or:
âSure, I can do it for $2,500 if you wouldnât mind me asking a few extra questions about [INSERT SOMETHING THEY KNOW] during our collaborationâ
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Prompt: The Sales Conversation Coach
Now that you know the 5 basics of selling in the DMs, I want to supply you with a sales coach thatâll help you make better decisions when selling.
Especially when itâs about getting the first client, itâs easy to feel nervous about what to reply, and thatâs why I found getting a second (robot) opinion insanely helpful.
This prompt gives you advice whenever you feel struck in a sales conversation:
I want you to act as a professional sales coach and advise me on replies an ongoing conversation with a prospect.
For context, I offer [WHAT YOU OFFER]
My goal is to close the client, no matter what.
Here's the chat history:
[COPY/PASTE YOUR CHAT INTO CHATGPT]
____
Please output 4 things:
1) A pre-written reply optimized for my goal you'd do in my tone of voice as you can see in the chat history (I'm the person offering a service)
2) An explanation as to why you chose this reply
3) Any further considerations I should keep in mind before replying*
4) A general sentiment analysis of the prospect
PROMPT OVERVIEW: THE SALES CONVERSATION COACH
This prompt analyses your chat history and gives you 4 things:
A pre-written reply in your tone of voice (for the objective of closing the client)
An explanation for why the sales coach recommends this reply
Any further considerations you should keep in mind
A general sentiment analysis of how interested the prospect is in your product
Hereâs an example of how it coached me (acting as an imaginary web designer):
Wrap up
WHAT YOU LEARNED TODAY
The 5 only sales principles you need to get your first client
How to downsell when the prospect thinks your price is too high
How to use The Sales Conversation Coach to get DM sales advice
Mastering sales is something I neglected for too long. The second my mindset shifted, I started makign more money.
It sounds cringe but, its true.
To wrap it up, It wouldnât be a Saturday Deep Dive without me sending you pics from a random restaurant.
Today itâs gonna be some goold old Schnitzel!
Enjoy your weekend.
Keep diving,
Ole
P.S. Send me reply and tell me what youâre up to this weekend.
I want to know more about my readers :)
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