How to use ChatGPT to Turn Features Into Benefits

Companies tend to sell features, but customers want to buy benefits

Read time: 5 minutes | Sponsor this newsletter

Greet from the deep,

It’s Ole from the AI Solopreneur here - the newsletter that gives you actionable insights twice a week to skyrocket your business growth, increase your earnings, and improve your quality of life — with knowledge you can apply immediately.

Before we dive in into today’s edition, I wanted to share another win for our community:

We got endorsed by none other than Justin Welsh, the inventor of the word “solopreneur”!

Grateful for every single reader - you’re helping this newsletter grow with your attention.

Now, for today’s topic:

You’ll learn how to use AI to turn (boring) features into (compelling) benefits, which will make it 10x easier to sell your product.


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Customers don’t want features, they want benefits

People don't really buy stuff because of the fancy specs or features.

That is, except gamers buying PCs and German dads buying gardening equipment - trust me.

Point is, 99% of people buy because of what outcomes the features create for them.

For example, let’s say you're a solopreneur offering a digital course on how to boost productivity.

"Will this course help me get more done in less time?"

And you told them:

“This course includes 50 detailed video lessons, downloadable PDFs, and quizzes about productivity”

They would look at you as if you’re a weirdo, and walk away.

And this sounds like an exaggerated story, but the fact is, many people are doing this right now.

That’s why selling the benefit is vital.

If the same stranger asked you:

"Will this course help me get more done in less time?"

And you told them:

"This course will double your productivity in just 30 days."

They’d hand you the money in no-time.


Don’t tell your customers what the features of the product are.

Instead, tell them the benefits they will experience:

  • What they’ll be able to do with the product

  • How their status will increase with the product

  • How their new life will look after getting the product

Because those are the questions your customer really is trying to answer.

But re-framing features as benefits can take time - so I created a prompt to do it for you:

Prompt: The Feature-to-Benefit Transforminator

(I know it should be “Transformer” but “Transforminator” just sounds way better… …maybe it’s in my German genes?)

This prompt re-writes features into benefits for you:

I want you to act as "Feature-to-benefit-Transforminator", an expert at re-framing product or service features into benefits compelling for the customer.


My customers are [2.INSERT YOUR CUSTOMERS]

My current features are:


Now, re-write my features into benefits I can show my customers.

Here are 10 examples of Features re-framed as benefits:

Feature: 4K Ultra HD Resolution
Benefit: Enjoy cinema-quality entertainment in the comfort of your own home, with colors so vivid and details so sharp, you'll feel like you're part of the action.

Feature: 48-Hour Battery Life
Benefit: Stay connected without the hassle of constantly recharging—go on weekend trips or binge-watch your favorite shows without worrying about battery life.

Feature: Advanced Noise Cancellation
Benefit: Experience total immersion in your calls or music by eliminating distracting background noise, making every moment your own sanctuary of sound.

Feature: All-Wheel Drive
Benefit: Tackle any road condition with confidence, whether it's a snowy mountain pass or muddy back roads, ensuring your family's safety and comfort year-round.

Feature: Organic Ingredients
Benefit: Elevate your meals with flavors that not only taste better but are also free from harmful pesticides, giving you peace of mind with every bite.

Feature: One-Touch Customer Support
Benefit: Get instant, hassle-free solutions at your fingertips—never spend another minute on hold or navigating through complicated menus.

Feature: Machine Washable Material
Benefit: Simplify your life with easy-to-clean fabrics that free up your time for the activities and people you love, all while maintaining a fresh, clean home.

Feature: Adaptive Learning Algorithm
Benefit: Enjoy a personalized learning experience that adapts to your pace and style, helping you master new skills faster than you ever thought possible.

Feature: Multiple Camera Angles
Benefit: Capture every unforgettable moment from every angle, ensuring that you'll never miss the perfect shot to share or keep as a cherished memory.

Feature: Energy-Efficient Design
Benefit: Save on your utility bills month after month while also reducing your carbon footprint, making it a win for both your wallet and the planet.


  1. Fill out the [1.GIVE CONTEXT ABOUT WHAT YOU DO] placeholder with brief information about your business

For example:

“I am a solopreneur and write newsletters for other solopreneurs.”

  1. Fill out the [2.INSERT YOUR CUSTOMERS] placeholder with brief information about your customers.

For example:

“My customers are solopreneurs”

  1. Fill out the [3.FEATURE OF YOUR PRODUCT] placeholder with the features you currently offer

For example:

“I have a community of solopreneurs where people can chat and help each other”

Here’s how ChatGPT re-framed my features into benefits:

(do you see how I used the 1st re-write in the beginning of this email?)

Wrap up

We talked about features and benefits today.

There are no words on earth to describe the benefits of a freshly

baked croissant.

There’s no pain in life that can’t be solved by buttery french pastry.

I found this shop in Budapest (where I just landed) and I’ll happily add 5-10kg until the next newsletter drops.

Keep diving,


P.S. If you missed the AI Audience Accelerator, I re-opened the waitlist

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