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Greet from the deep,

It’s the AI Solopreneur here!

From today, you are running this newsletter!

As part of my efforts to make this newsletter as useful as possible to you…

…the new deep dives will include a poll where you can vote for next edition’s topic.

Except, I’ll still have the final word.

It’s kinda like the “free elections” from The Dictator:

In either case, last editions’ poll was tighter than economy class seat on a Ryanair flights:

The winner: (and today’s topic)

“How to write a world-class LinkedIn about section with AI”

So in this edition, I’ll show you how to do the impossible.

You’ll learn:

• 3 mistakes that 99% of LinkedIn about sections are guilty of (that make them cringe and soul-less)

• How to not be cringe

• How to use AI to draft a cringe-proof LinkedIn about section that doesn’t suck

Let’s dive in:

3 mistakes that 99% of LinkedIn about sections are guilty of (that make them cringe and soul-less)

The question we really need to ask ourselves is:

Why do most about sections sound so bad?

Regardless if it’s on Twitter, LinkedIn, or Tinder…

…these 3 mistakes kill any about section:

1) They are way too long

I think people’s attention spans are even more fucked than we think.

That’s why I made the first landing page for the AI Audience Accelerator just under 200 words - against the common advice of writing long landing pages.

The result?

We outperformed many long-form landing pages.

Same thing with the AI Audience Accelerator:

The hardest part wasn’t to come up with the content, but to package it in a way that’s frictionless, fast, and easy to consume.

Now, consider this:

Over 30% of people who bought the course didn’t even bother doing it.

They decided a PAID PRODUCT wasn’t worth even 1 minute of their time.

Now, contrast this with the fact that most LinkedIn about sections take 4-5 minutes to read.

The easiest way to make your about section unreadable is by making it too hard and long to read.

Use simple language (readability below 6 grade) and make it less than 200 words.

2) They talk about themselves

Secondly, most LinkedIn about sections are extremely cringe because all they contain is 500 words of self-promotion.

It’s as if you’re at a bar and approach the bartender, and they immediately go on a 15-minute narcissistic rant about how great they are.

In the meantime, the only question you ever had for them was:

“Can I order an Espresso Martini?”

This sounds ridiculous, but most people are like this bartender on LinkedIn.

To put it another way:

Most LinkedIn users use their profiles to talk about how great they are…

…but profile visitors only care about what you can do for them.

When you talk only about yourself, you’re cringe.

When you talk about others, you set yourself apart.

That’s why 80% of your about section should be about the reader - your ideal customer.

3) They hard-pitch soullessly

Yet, don’t write 100% about the reader…

…because at the end of the day, your personality is the only unique advantage nobody can copy from you.

(i’ll show you a smooth way to infuse personality soon)

And don’t hard-sell.

I’ve seen many try-hard freelancers writing their about section as if it’s a 2017 Tai Lopez online course hard-sell::

“If you are a 6-figure business founder and don’t have leads you NEED a ghostwriter”….

Hard-selling is always a major turn-off.

You can soft-sell in your about section (I’d even encourage you to) but you should never come across as needy, because that lowers your status and perceived value (lowering your future earning potential).

Instead:

Talk about who you help and what you do, but aim to educate, not promote.

Now, let’s put these new insights into practice with The Astounding About Section Writer:

Prompt: The Astounding About Section Writer:

This prompt writes a short, 200-word about section for you that doesn’t suck:

I want you to write an "about section" for my social media profile.

For context, [INSERT CONTEXT]

An about section is 150-200 words long, and consists of 4 parts:

1) A reader-centric "hook" that grabs their attention (first 2 lines) 
2) Relatability. 2-4 sentences about who I help and what pain points they face. It should end by mentioning the problem that my offer solves.
3) Offer. 1 short sentence summing up my offer related to the target audience, tying into the "relatability"
4) Credibility. 2-3 bullet points on why I'm credible to talk about the thing I offer. Can only be experiences directly related to what I do. For example, being an ex-sales person doesn't add credibility if I am working in marketing, etc.
5) Call-to-action. 1 sentence that prompts people to connect or message me (related to all previous points)

--

Constraints: 

1) Make the about section 150-200 words
2) No hashtags
3) No emojis
4) Use 1-sentence paragraphs for readability
5) Readability grade 6 or lower
6) Please stay away from hyperboles and extremely pompous words like "supercharge", "unleash", "best"

__

Now, write 2 about sections for me using the framework I provided. If I haven't provided you enough context to fill in a part of the framework, output a [PLACEHOLDER THAT DESCRIBES WHICH INFORMATION I SHOULD ADD IN IT].

This is the about section it wrote for me:

Without editing, this is hands-down already better than 95% of about sections.

To continue the chat and see how I provided context, press here

One secret tip for adding personality to your about section

In addition to the output from the prompt, add a “PS.” to your about section with personal context.

This is a simple and original way to add less formal information to any text, and to give visitors a glimpse into your personality.

For example, I really like this PS. from a friend of mine:

This is also where you can make jokes, like:

“black coffee maximalist”

or

“disrupting the beer industry by adding ice cubes into my Erdinger since 2023

Go with what you feel!

Wrap up

Last friday, I went to a rave next to an old powerplant. It was kinda crazy.

I love business and AI and I could talk 24/7 about it. But sometimes it’s important to turn your phone off and dance to some banging techno.

(Also my gf told me to shut up about open rates and have fun for a day LOL)

Keep diving,

Ole

PS. The next newsletter will be about creating a logo in Midjourney (as it only got 1 less vote than the about section one), so this poll will be for next week’s edition!