- Ole Lehmann (The AI Solopreneur)
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- đ The art of persuasive copywriting
đ The art of persuasive copywriting
boost your conversions with killer AI-generated copy
Hey there, solopreneur!
You ever feel like your copy is about as engaging as a monotonous lecture?
Like no matter how much effort you put into perfecting every wordâŚ
For some reason it still fails to convert people to your newsletter, products, or services?
This used to be my most frustrating roadblock when I was first figuring out the content game.
I thought I could do it all myself, until I realized:
Countless copywriting geniuses came before me â how stupid am I being to not leverage their knowledge and expertise?
Today, weâll talk about how integrating AI with one of my all-time favorite copywriting tricks â the PASTOR framework â can create copy that truly connects with your audience and drives conversions.
"People don't buy for logical reasons. They buy for emotional reasons."
Youâll learn:
The key ingredients that distinguish average copy and copy that converts like crazy
The "Persuasive PASTOR" prompt for generating attention-grabbing content that stop your audience in their tracks
Countless examples of how to apply the PASTOR framework to your social media posts, sales pages, and emails to skyrocket your conversions
Let's. Get. Persuasive. đ¤ż
How I went from 0 to 100k followers in 65 days
9 months ago, I lost almost my entire net worth in the FTX scam.
But through consistent content creation and the use of AI, I was able to financially and mentally get back on my feet again in record time.
Thatâs why I built the AI Audience Accelerator.
This course will teach you:
How to create a week's worth of content in 1 hour
AI systems that skyrocketed my audience growth
How to create content that sounds like YOU
1880+ AI-powered solopreneurs have joined the course and their reviews have been incredible.
Why Persuasive Copy Is the Secret Sauce to Skyrocketing Your Conversions
You've been told time and again that the key to a successful marketing campaign is driving hordes of traffic to your website.
And like most solopreneurs, you've probably fallen into the trap of thinking:
"If I can just get enough people to see my offer, the sales will come pouring in!"
But here's the harsh reality:
Without persuasive copy, even a tidal wave of traffic won't make a dent in your bottom line.
Imagine this scenario:
You click on an ad that promises to solve your biggest problem.
But when you land on the sales page, you're greeted with a wall of bland, generic text that fails to address your specific pain points or offer any real value.
The headlines are drier than the Sahara Desert, the benefits are as vague as a politician's campaign promises, and the call-to-action is as weak as a limp noodle.
Do you eagerly pull out your credit card, ready to hand over your hard-earned cash to this generic brand?
Of course not.
Now, picture a different scenario where the copy grabs you by the collar, speaks directly to your deepest desires, and paints a vivid picture of how your life will change for the better.
You can't help but think:
"This is exactly what I've been searching for. I need this now!"
It's like a first date.
If your date spends the entire evening droning on about themselves and making zero effort to connect with you, you'll be counting down the minutes until you can make a polite escape.
But if they ask thoughtful questions, listen attentively, and make you feel like the most fascinating person in the room, you'll be eagerly anticipating the next date before the night is over.
That's the power of persuasion.
Crafting copy that resonates with your audience on a deep, emotional level shows that you genuinely care about their wants, needs, and aspirations.
It sends a clear message: "I'm here to make your life easier, better, and more fulfilling, and I have the perfect solution to help you get there."
Persuasive copy should be the non-negotiable foundation of your entire marketing strategy.
But here's the kicker:
Most marketers have no idea how to write copy that makes their audience sit up, take notice, and whip out their wallets.
They're not trained copywriters, and they don't have the budget to outsource it to a pro.
But luckily, AI is a pro.
And when we combine it with the timeless PASTOR frameworkâŚ
Problem: Identify the problem or pain point your target audience is facing.
Amplify: Emphasize the problem and its consequences to create a sense of urgency.
Solution: Present your product or service as the ideal solution to the identified problem.
Transformation: Describe how your solution can transform the customer's life or business for the better.
Offer: Make a clear and compelling offer, highlighting the benefits and value of your product or service.
Response: Include a strong call-to-action (CTA) that encourages the reader to opt-in to the solution presented.
âŚit's your secret weapon for writing insanely persuasive copy, even if you're a total newbie.
Ready to discover how it works?
HOW IT CAN HELP YOUR BUSINESS:
Boost your conversion rates and revenue with copy that persuades even the most skeptical prospects to take action
Build deep trust and loyalty with your audience by showing that you truly understand their needs and challenges
Differentiate yourself from the competition with original, compelling copy that captures attention and drives results
The âPersuasive PASTORâ Prompt
This prompt helps you generate persuasive copy for any type of content (email, sales page, LinkedIn post, etc) that boosts conversions for whatever product or service you want to promote:
I want you to help me generate persuasive copy for a [INSERT CONTENT TYPE].
The goal is to persuade [INSERT TARGET AUDIENCE] to [INSERT SOLUTION].
For greater context, here's some more background info:
[INSERT CONTEXT]
The persuasive copy should be written according to the PASTOR framework, which works as follows:
Problem: Identify the problem or pain point your target audience is facing.
Amplify: Emphasize the problem and its consequences to create a sense of urgency.
Solution: Present your product or service as the ideal solution to the identified problem.
Transformation: Describe how your solution can transform the customer's life or business for the better.
Offer: Make a clear and compelling offer, highlighting the benefits and value of your product or service.
Response: Include a strong call-to-action (CTA) that encourages the reader to opt-in to the solution presented.
Each sentence should be given its own line.
The generated copy should have a clear structure, flow logically from one point to the next, and use persuasive techniques such as storytelling, clear analogies, and emotional appeals to engage and convince the reader.
HOW TO USE THE âPersuasive PASTORâ PROMPT:
I recommend Claude over ChatGPT for this prompt (and all writing-output prompts).
Where it says [INSERT CONTENT TYPE], input the piece of content you are generating the copy for.
Example: âLinkedIn post, landing page, marketing email, tweet, etc.â
Where it says [TARGET AUDIENCE], input your ideal customer profile.
Example: âOnline business solopreneurs looking to leverage AI to save time and make more money.â
Where it says [INSERT SOLUTION], input the product or servic
you are trying to convert your audience to.
Example: âSubscribe to my newsletter about AI business workflowsâ OR âPurchase my productâ
Fill in the [INSERT CONTEXT] placeholder with more context about your business and your solution.
(If youâve done the AI Audience Accelerator, write /context to use your pre-written context)
As always, I recommend attaching my âWriterâs Cloneâ prompt so the output mimics your exact writing style. You can find it here:
Hereâs an example of a marketing email I had it write for my recent product launch â The AI Course Creator:
Pretty nifty, huh?
WHAT YOU LEARNED TODAY
The key ingredients that distinguish average copy and copy that converts like crazy
The "Persuasive PASTOR" prompt for generating attention-grabbing content that stop your audience in their tracks
Examples of how to apply the PASTOR framework to your social media posts, sales pages, and emails to skyrocket your conversions
Now that you have this prompt, your persuasiveness should skyrocket.
No more boring âbuy my productâ or âsubscribe to my newsletterâ type of copywriting.
Infuse AI and the PASTOR framework into your copy, and youâll hypnotize your audience in no time.
Speaking of hypnosisâŚ
I caught a fever on my way to New York, and I feel exactly how that cat looks.
I canât wait until we have personal AI doctors.
sigh
In the meantimeâŚ
Keep diving,
Ole
P.S. â Over 230 people enrolled in the AI Course Creator recently.
Missed it?
P.P.S. â Don't have an audience to sell to yet?
No problem.
My first course â The AI Audience Accelerator â will help you leverage AI to go viral with ease and create 1 week of content in 1 hour.
It's the ultimate tool for accelerating your X and LinkedIn audience growth faster than the competition.
(I used these AI systems to go from 0 to 100K X followers in 65 days).
What did you think about today's edition? |