Hey there, solopreneur!

You ever feel like your copy is about as engaging as a monotonous lecture?

Like no matter how much effort you put into perfecting every word…

For some reason it still fails to convert people to your newsletter, products, or services?

This used to be my most frustrating roadblock when I was first figuring out the content game.

I thought I could do it all myself, until I realized:

Countless copywriting geniuses came before me — how stupid am I being to not leverage their knowledge and expertise?

Today, we’ll talk about how integrating AI with one of my all-time favorite copywriting tricks — the PASTOR framework — can create copy that truly connects with your audience and drives conversions.

You’ll learn:

• The key ingredients that distinguish average copy and copy that converts like crazy

• The "Persuasive PASTOR" prompt for generating attention-grabbing content that stop your audience in their tracks

• Countless examples of how to apply the PASTOR framework to your social media posts, sales pages, and emails to skyrocket your conversions

Let's. Get. Persuasive. 🤿

How I went from 0 to 100k followers in 65 days

9 months ago, I lost almost my entire net worth in the FTX scam.

But through consistent content creation and the use of AI, I was able to financially and mentally get back on my feet again in record time.

That’s why I built the AI Audience Accelerator.

This course will teach you:

• How to create a week's worth of content in 1 hour

• AI systems that skyrocketed my audience growth

• How to create content that sounds like YOU

1880+ AI-powered solopreneurs have joined the course and their reviews have been incredible.

>>> Click here to grab a copy.

Why Persuasive Copy Is the Secret Sauce to Skyrocketing Your Conversions

You've been told time and again that the key to a successful marketing campaign is driving hordes of traffic to your website.

And like most solopreneurs, you've probably fallen into the trap of thinking:

"If I can just get enough people to see my offer, the sales will come pouring in!"

But here's the harsh reality:

Without persuasive copy, even a tidal wave of traffic won't make a dent in your bottom line.

Imagine this scenario:

You click on an ad that promises to solve your biggest problem.

But when you land on the sales page, you're greeted with a wall of bland, generic text that fails to address your specific pain points or offer any real value.

The headlines are drier than the Sahara Desert, the benefits are as vague as a politician's campaign promises, and the call-to-action is as weak as a limp noodle.

Do you eagerly pull out your credit card, ready to hand over your hard-earned cash to this generic brand?

Of course not.

Now, picture a different scenario where the copy grabs you by the collar, speaks directly to your deepest desires, and paints a vivid picture of how your life will change for the better.

You can't help but think:

"This is exactly what I've been searching for. I need this now!"

It's like a first date.

If your date spends the entire evening droning on about themselves and making zero effort to connect with you, you'll be counting down the minutes until you can make a polite escape.

But if they ask thoughtful questions, listen attentively, and make you feel like the most fascinating person in the room, you'll be eagerly anticipating the next date before the night is over.

That's the power of persuasion.

Crafting copy that resonates with your audience on a deep, emotional level shows that you genuinely care about their wants, needs, and aspirations.

It sends a clear message: "I'm here to make your life easier, better, and more fulfilling, and I have the perfect solution to help you get there."

Persuasive copy should be the non-negotiable foundation of your entire marketing strategy.

But here's the kicker:

Most marketers have no idea how to write copy that makes their audience sit up, take notice, and whip out their wallets.

They're not trained copywriters, and they don't have the budget to outsource it to a pro.

But luckily, AI is a pro.

And when we combine it with the timeless PASTOR framework…

• Problem: Identify the problem or pain point your target audience is facing.

• Amplify: Emphasize the problem and its consequences to create a sense of urgency.

• Solution: Present your product or service as the ideal solution to the identified problem.

• Transformation: Describe how your solution can transform the customer's life or business for the better.

• Offer: Make a clear and compelling offer, highlighting the benefits and value of your product or service.

• Response: Include a strong call-to-action (CTA) that encourages the reader to opt-in to the solution presented.

…it's your secret weapon for writing insanely persuasive copy, even if you're a total newbie.

Ready to discover how it works?

The “Persuasive PASTOR” Prompt

This prompt helps you generate persuasive copy for any type of content (email, sales page, LinkedIn post, etc) that boosts conversions for whatever product or service you want to promote:

I want you to help me generate persuasive copy for a [INSERT CONTENT TYPE].

The goal is to persuade [INSERT TARGET AUDIENCE] to [INSERT SOLUTION].

For greater context, here's some more background info:

[INSERT CONTEXT]

The persuasive copy should be written according to the PASTOR framework, which works as follows:

Problem: Identify the problem or pain point your target audience is facing.

Amplify: Emphasize the problem and its consequences to create a sense of urgency.

Solution: Present your product or service as the ideal solution to the identified problem.

Transformation: Describe how your solution can transform the customer's life or business for the better.

Offer: Make a clear and compelling offer, highlighting the benefits and value of your product or service.

Response: Include a strong call-to-action (CTA) that encourages the reader to opt-in to the solution presented.

Each sentence should be given its own line.

The generated copy should have a clear structure, flow logically from one point to the next, and use persuasive techniques such as storytelling, clear analogies, and emotional appeals to engage and convince the reader.

HOW TO USE THE “Persuasive PASTOR” PROMPT:

I recommend Claude over ChatGPT for this prompt (and all writing-output prompts).

1. Where it says [INSERT CONTENT TYPE], input the piece of content you are generating the copy for.

   • Example: “LinkedIn post, landing page, marketing email, tweet, etc.”
     

2. Where it says [TARGET AUDIENCE], input your ideal customer profile.

   • Example: “Online business solopreneurs looking to leverage AI to save time and make more money.”
     

3. Where it says [INSERT SOLUTION], input the product or servic

   you are trying to convert your audience to.

   • Example: “Subscribe to my newsletter about AI business workflows” OR “Purchase my product”
     

4. Fill in the [INSERT CONTEXT] placeholder with more context about your business and your solution. 

   • (If you’ve done the AI Audience Accelerator, write /context to use your pre-written context)
     

5. As always, I recommend attaching my “Writer’s Clone” prompt so the output mimics your exact writing style. You can find it here:

Here’s an example of a marketing email I had it write for my recent product launch — The AI Course Creator:

Pretty nifty, huh?

Now that you have this prompt, your persuasiveness should skyrocket.

No more boring “buy my product” or “subscribe to my newsletter” type of copywriting.

Infuse AI and the PASTOR framework into your copy, and you’ll hypnotize your audience in no time.

Speaking of hypnosis…

I caught a fever on my way to New York, and I feel exactly how that cat looks.

I can’t wait until we have personal AI doctors.

sigh

In the meantime…

Keep diving,

Ole