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Greet from the deep,

Are you wondering about what content you should write to attract customers?

Are you unable to decide how you should position your offer?

Or do you feel aware of your customers’ objections, but feel unable to address them?

If any of the above applies to you, this newsletter is for you.

I’ll show you how you can uncover the answers to almost any business question - by conducting market research.

Because regardless of what question you have…

Your customers have the answers.

Market research can tell you:

• How to position your product

• How to sell your services

• Which service to sell

• How to differentiate from your competition

…and much more.

The only weak spot of market research:

You have to get outside the building and talk with your real customers to understand them.

When I launched the AI Audience Accelerator (which made me over $200,000 at this point), I spent DAYS in calls with readers of the newsletter to understand how I could create a product for their needs.

This is what my schedule looked like:

Getting out of the building is and will always be the best market research.

But…

I wouldn’t be the AI Solopreneur if I didn’t show you an AI use case in this letter.

The second best option for market research is to use ChatGPT’s knowledge to do tailor-made research for your brand.

ChatGPT is so powerful for market research because it allows you to get insights on your unique situation.

You can ask it to hypothesize extremely specific market research - which wasn’t possible with google before.

You can google “15 biggest frustrations of marketers”

But you can’t google “top 12 frustrations solopreneurs with a monthly income of less than $5,000 experience related to their content creation”

This is where ChatGPT comes in.

Today, I’ll focus on researching your customers’ objections so you can make more money.

You will learn:

• How to use ChatGPT to identify your customers’ biggest objections related to your product (and counter them!)

• How to get content ideas that address your customers’ objections

• 3 ways to create content that addresses your customers’ objections

According to my customer research, you should be excited to dive into the content at this point.

So, let’s go!

How to use ChatGPT to identify your customers’ biggest objections to your product (and counter them!)

This prompt researches the 15 most common objections of your customers, and counterarguments to them (based on your offer):

I need your help to research common objections of my customers, and counterargument them.

For context, [INSERT CONTEXT]

My offer is to [EXPLAIN OFFER]

My target customer is: [INSERT TARGET CUSTOMER]

Now that you know about the offer I provide and my target customer, I want you to come up with the 15 most prevalent objections our prospects may have, as well as one counterargument to each of the objections that I can use to persuade customers.

Here’s an example of how I prompted ChatGPT:

Continue the chat

After you’ve used this prompt - don’t close the chat… yet.

Because you’ll follow up with the next prompt immediately:

How to get content ideas that address your customers’ objections

This prompt takes the objections and counterarguments you just uncovered and turns them into content ideas for you:

(important: use this in the same chat, directly after the first prompt!)

Well done.

Now, based on the objections and counter arguments I want you to come up with 30 content ideas to educate my target customer on why their objections are invalid.

The content ideas should naturally dismantle the targets’ objections and introduce the counterargument.

Make sure the scope of each content idea fits a twitter thread. 

I have only 1 constraint for my writing:

All content ideas need to include at least 1 number

Please come up with 30 content ideas, and add 5 bullet points underneath each content idea with the objection, the counterargument, and elaborating on the content idea.

Your output will be a series of content ideas that address your customers’ objections, similar to this:

Continue the chat

Now, let’s turn these content ideas into content:

3 ways to create content that addresses your customers’ objections

Now that you have the content ideas, you can use any of the usual content prompts to expand them into content.

How to do it:

In the same chat as your objections, counterarguments, and content ideas, use any content writing prompt to create content.

(I won’t insert these content prompts into this newsletter as it would become too long and unreadable, but I’ll give you a link to each one)

1) Create tweets

Never run out of actionable tweets again with these 2 tweet prompts

2) Create threads

How to use ChatGPT to write a Twitter thread that doesn't suck in 10 minutes

3) Create LinkedIn posts

How to use ChatGPT to write a LinkedIn post that doesn't suck in 5 minutes

Bonus: 5+ more ways to create content that handles your customers’ objections

You can create several other types of content from this including newsletters, LinkedIn carousels, and more.

And don’t hit me with:

“AI is too complicated for me."

If you can use a smartphone, you can use AI to grow your audience.

(just had to flex one of the objection handlers from the prompt, lol)

You can find them inside my flagship video course, the AI Audience Accelerator.

Get the AI Audience Accelerator

Wrap up

I’m running through a new round of customer feedback myself RIGHT NOW.

It’s exhausting, but I’ll be able to deliver a product that will blow your mind.

Can’t wait to share it with you soon.

Enjoy your weekend.

Keep diving,

Ole

P.S.

I made over $260,000 in 112 days selling my online course. I’m now creating a course on how to use AI to research, build and sell a digital product in 2 weeks (without being an expert or paying 10k to consultants)

Join the waitlist